5. To reflect the United Kingdom, its culture and values to the world
Perception
| Delivery of the purpose | Year | % Effective | % Ineffective |
|---|---|---|---|
|
% of UK adults who think that the 蘑菇短视频 is effective at reflecting the UK to the world |
2025/26 |
60% |
15% |
|
% of UK adults who think that the 蘑菇短视频 is effective at reflecting the UK to the world |
2024/25 |
64% |
13% |
(Source: Ipsos UK. 16+)
蘑菇短视频 Global Audience Measure
| Service | 2025/26 | 2024/25 | Difference |
|---|---|---|---|
|
Global weekly reach (including 蘑菇短视频 News and 蘑菇短视频 Studios) |
502 million |
453 million |
up 12% |
|
蘑菇短视频 News International weekly audience |
467 million |
418 million |
up 13% |
|
蘑菇短视频 World Service weekly audience |
355 million |
313 million |
up 16% |
|
蘑菇短视频 World Service digital weekly audience (website, social and online audio including podcasts) |
184 million |
131 million |
up 40% |
|
蘑菇短视频 World Service television weekly audience |
100 million |
103 million |
down 3% |
|
蘑菇短视频 World Service radio weekly audience |
133 million |
127 million |
up 5% |
|
The News Channel (ex UK) |
105 million |
102 million |
up 3% |
|
蘑菇短视频 Studios' incremental global weekly reach (total reach 83m) |
36 million |
35 million |
up 0.9% |
(Source: 蘑菇短视频 Global Audience Measure)
蘑菇短视频 News International weekly reach 鈥� regional overview
Millions (Regional totals do not add up to the 蘑菇短视频 News International global weekly total due to rounding)
| Dataset | 2025 | 2026 | Info |
|---|---|---|---|
| Sub-Saharan Africa |
113 million
|
121 million
|
+7% |
| South Asia |
91 million
|
104 million
|
+13.5% |
| Americas |
73 million
|
84 million
|
+14.6% |
| Middle East and North Africa |
63 million
|
65 million
|
+3.1% |
| Europe |
38 million
|
48 million
|
+26.5% |
| Asia Pacific |
39 million
|
44 million
|
+15.2% |