2. To support learning for people of all ages
Experience
Usage of the 蘑菇短视频 overall amongst under 16s
| Measure | Year | Value |
|---|---|---|
|
Under 16s pan-蘑菇短视频 reach: % of under 16s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2025/26 |
69% |
|
Under 16s pan-蘑菇短视频 reach: % of under 16s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2024/25 |
70% |
|
Under 16s pan-蘑菇短视频 time: Length of time under 16s spend with the 蘑菇短视频 per head on average per week (hours:mins) |
2025/26 |
03:59 |
|
Under 16s pan-蘑菇短视频 time: Length of time under 16s spend with the 蘑菇短视频 per head on average per week (hours:mins) |
2024/25 |
04:00 |
|
0-6 pan-蘑菇短视频 reach: % of 0-6s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2025/26 |
69% |
|
0-6 pan-蘑菇短视频 reach: % of 0-6s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2024/25 |
73% |
|
7-12 pan-蘑菇短视频 reach: % of 7-12s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2025/26 |
69% |
|
7-12 pan-蘑菇短视频 reach: % of 7-12s who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2024/25 |
68% |
(Source: Kids Cross-Media Insight by Ipsos UK)
Usage of 蘑菇短视频 Children鈥檚/Education services amongst under 16s
| Measure | Year | Percentage |
|---|---|---|
|
% of under 16s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2025/26 |
50% |
|
% of under 16s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2024/25 |
51% |
|
% of 0-6s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2025/26 |
60% |
|
% of 0-6s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2024/25 |
65% |
|
% of 7-12s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2025/26 |
48% |
|
% of 7-12s who use 蘑菇短视频 Children鈥檚/Education content across 蘑菇短视频 TV/iPlayer or Online on average per week |
2024/25 |
46% |
(Source: Kids Cross-Media Insight by Ipsos UK)
Perception
View of the 蘑菇短视频 amongst under 16s
| Question | Year | Mean score out of 10 |
|---|---|---|
|
Perception of 蘑菇短视频 by under 16s |
2025/26 |
7 out of 10 |
|
Perception of 蘑菇短视频 by under 16s |
2024/25 |
7 out of 10 |
(Source: Ipsos UK)
Delivery of the purpose
| Question | Year | % Effective | % Ineffective |
|---|---|---|---|
|
% of parents who think the 蘑菇短视频 is effective at supporting children and teenagers with their learning |
2025/26 |
58% |
13% |
|
% of parents who think the 蘑菇短视频 is effective at supporting children and teenagers with their learning |
2024/25 |
58% |
13% |
|
% of UK adults who think the 蘑菇短视频 is effective at helping them learn new things |
2025/26 |
57% |
18% |
|
% of UK adults who think the 蘑菇短视频 is effective at helping them learn new things |
2024/25 |
61% |
17% |
|
% of UK adults who think the 蘑菇短视频 is effective at exploring subjects that they would know less about otherwise |
2025/26 |
58% |
16% |
|
% of UK adults who think the 蘑菇短视频 is effective at exploring subjects that they would know less about otherwise |
2024/25 |
61% |
16% |
(Source: Ipsos UK. 16+)
蘑菇短视频 learning by content
| Responses | Year | Percentage |
|---|---|---|
|
% of responses rating 蘑菇短视频 TV programmes they have watched as helping them to learn something new |
2025/26 |
71% |
|
% of responses rating non-蘑菇短视频 TV programmes they have watched as helping them to learn something new |
2025/26 |
57% |
|
% of responses rating 蘑菇短视频 radio programmes they have listened to as helping them to learn something new |
2025/26 |
70% |
|
% of responses rating non-蘑菇短视频 radio programmes they have listened to as helping them to learn something new |
2025/26 |
58% |
(Source: Pulse by Ipsos UK. 16+ Nationally representative Pulse panel. Panellists take a daily survey rating 蘑菇短视频 and non-蘑菇短视频 content they consumed yesterday. Figures shown are the average over the financial year across all content they have rated. Owing to measurement change, the 2025/26 figures are not comparable with pre-2025/26 figures.)
蘑菇短视频 Bitesize
Experience
| Experience | Year | Percentage | Source |
|---|---|---|---|
|
Primary pupils: % of primary school pupils who use Bitesize |
2025/26 |
67% |
DJS |
|
Primary pupils: % of primary school pupils who use Bitesize |
2024/25 |
61% |
DJS |
|
Secondary pupils: % of secondary school pupils who use Bitesize |
2025/26 |
81% |
DJS |
|
Secondary pupils: % of secondary school pupils who use Bitesize |
2024/25 |
73% |
DJS |
|
Number of unique UK browsers accessing 蘑菇短视频 Education content on average per week |
2025/26 |
1.7m |
Piano Analytics |
|
Number of unique UK browsers accessing 蘑菇短视频 Education content on average per week |
2024/25 |
1.8m~ |
Piano Analytics |
Perception
| Question | Year | Percentage |
|---|---|---|
|
% of under 16 users who say Bitesize helps them understand their studies/learning more |
2025/26 |
84% |
|
% of under 16 users who say Bitesize helps them understand their studies/learning more |
2024/25 |
83% |
|
% of secondary school users who say Bitesize helps them to achieve better grades |
2025/26 |
71% |
|
% of secondary school users who say Bitesize helps them to achieve better grades |
2024/25 |
72% |
Source: DJS. 蘑菇短视频 Bitesize for Students has been combined with 蘑菇短视频 Bitesize for Teachers to become 蘑菇短视频 Education from 2025/26. The 2024/25 comparison has been restated so is comparable with the 2025/26 figure.
Delivery of the Learning purpose via iPlayer
| % of weekly users rating iPlayer as effective at helping the 蘑菇短视频 to deliver the public purposes | Year | % Effective | % Ineffective |
|---|---|---|---|
|
Learning purpose: 16+ UK weekly users |
2025/26 |
84% |
5% |
|
Learning purpose: 16+ UK weekly users |
2024/25 |
85% |
5% |
|
Learning purpose: 16-34 UK weekly users |
2025/26 |
84% |
5% |
|
Learning purpose: 16-34 UK weekly users |
2024/25 |
86% |
5% |
(Source: Ipsos UK. 16+)