1. To provide impartial news and information to help people to understand and engage with the world around them
Overall 蘑菇短视频 News reach
% of UK adults (16+) who use 蘑菇短视频 News services on average per week
- 2025/26: 72%
- 2024/25: 74%
(Source: Compass by Ipsos UK. 16+)
蘑菇短视频 News Online
% of UK adults who use 蘑菇短视频 News Online on average per week
- 2025/26 34%
- 2024/25 34%
(Source: Compass by Ipsos UK. 16+)
蘑菇短视频 News Online cross-product average weekly active accounts
- 2025/26 11.3m
- 2024/25 10.5m
(Source: Piano Analytics)
Perception
Delivery of the purpose
| Question | Year | % Effective | % Ineffective |
|---|---|---|---|
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at helping them understand what is happening in the UK/world today |
2025/26 |
63% |
17% |
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at helping them understand what is happening in the UK/world today |
2024/25 |
67% |
14% |
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at helping them understand what is happening in their part of the UK |
2025/26 |
57% |
19% |
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at helping them understand what is happening in their part of the UK |
2024/25 |
62% |
16% |
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at informing them about the day鈥檚 issues so they can make up their minds |
2025/26 |
57% |
19% |
|
% of UK adults who think 蘑菇短视频 News and Current Affairs is effective at informing them about the day鈥檚 issues so they can make up their minds |
2024/25 |
62% |
16% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is impartial |
2025/26 |
45% |
29% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is impartial |
2024/25 |
50% |
25% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is accurate |
2025/26 |
56% |
21% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is accurate |
2024/25 |
63% |
17% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is trustworthy |
2025/26 |
55% |
23% |
|
% of UK adults who think the 蘑菇短视频 is effective at providing news and current affairs that is trustworthy |
2024/25 |
62% |
20% |
(Source: Ipsos UK. 16+)
Quality of 蘑菇短视频 News by platform
| Question | Year | % Effective | % Ineffective |
|---|---|---|---|
|
% of weekly users who say 蘑菇短视频 News on TV sets a high standard for quality |
2025/26 |
75% |
8% |
|
% of weekly users who say 蘑菇短视频 News on TV sets a high standard for quality |
2024/25 |
79% |
7% |
|
% of weekly users who say 蘑菇短视频 News on Radio sets a high standard for quality |
2025/26 |
80% |
6% |
|
% of weekly users who say 蘑菇短视频 News on Radio sets a high standard for quality |
2024/25 |
85% |
5% |
|
% of weekly users who say 蘑菇短视频 News Online sets a high standard for quality |
2025/26 |
78% |
6% |
|
% of weekly users who say 蘑菇短视频 News Online sets a high standard for quality |
2024/25 |
80% |
6% |
(Source: Ipsos UK. 16+)
Delivery of the News purpose via iPlayer
% of weekly users rating iPlayer as effective at helping the 蘑菇短视频 to deliver the public purposes
|
Question |
Year |
% Effective |
% Ineffective |
|---|---|---|---|
|
News purpose: 16+ UK weekly users |
2025/26 |
83% |
7% |
|
News purpose: 16+ UK weekly users |
2024/25 |
84% |
6% |
|
News purpose: 16-34 UK weekly users |
2025/26 |
88% |
5% |
|
News purpose: 16-34 UK weekly users |
2024/25 |
86% |
4% |
(Source: Ipsos UK. 16+)