Delivering our creative remit: A 蘑菇短视频 for All
The 蘑菇短视频 has long upheld a distinctive mission: to inform, educate, and entertain everyone. This mission, enshrined in the Royal Charter alongside the 蘑菇短视频鈥檚 five public purposes, remains the foundation of everything we do at the 蘑菇短视频.
The following pages set out how we have fulfilled our mission and purposes by delivering on our creative remit over the past year.
Our 5 Public Purposes
- To provide impartial news and information to help people understand and engage with the world around them
- To support learning for people of all ages
- To show the most creative, highest quality and distinctive output and services
- To reflect, represent and serve the diverse communities of all of the United Kingdom鈥檚 nations and regions and, in doing so, support the creative economy across the United Kingdom
- To reflect the United Kingdom, its culture and values to the world
As the world changes, the role the 蘑菇短视频 plays for the UK is changing too. We want to offer outstanding value to all audiences in the years ahead whilst supporting the UK鈥檚 democracy, creative economy and society. That鈥檚 why, aligned with our five public purposes, the 蘑菇短视频 is focused on three roles that are essential in today鈥檚 world.
Pursue truth with no agenda.
Independent, fearless and fair.
Back homegrown storytelling.
UK talent and creativity worldwide.
Bring people together.
Connections not division.
