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2. Flexi-disc

Stuntz Series 1
Episode 2 of 4

Steve Punt explores the impact of the flexi-disc - and the history of giveaways in the publishing industry. From 1999.

Steve Punt explores the advent of the flexi-disc and how it was used in marketing all manner of products.

Robert Opie, of the Museum of Advertising and Packaging in Gloucester, explains how publishers were at the vanguard of give-away gimmicks, as far back as the Crimean War.

Plus Norman Burtt describes marketing ploys used by Lever Brothers.

Written and presented by Steve Punt

Producers: Sue Foster & Simon Elmes

First broadcast on 蘑菇短视频 Radio 4 in September 1999.

15 minutes

Last on

Tue 5 Aug 2025 09:30
蘑菇短视频 Radio 4 Extra

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Broadcasts

  • Tue 11 Sep 2007 13:15
    蘑菇短视频 Radio 7
  • Tue 4 Mar 2008 13:15
    蘑菇短视频 Radio 7
  • Tue 14 Oct 2008 13:45
    蘑菇短视频 Radio 7
  • Wed 14 Oct 2009 14:15
    蘑菇短视频 Radio 7
  • Thu 15 Oct 2009 04:15
    蘑菇短视频 Radio 7
  • Tue 14 Sep 2010 15:00
    蘑菇短视频 Radio 7
  • Sun 3 Jun 2018 15:45
    蘑菇短视频 Radio 4 Extra
  • Mon 4 Jun 2018 03:45
    蘑菇短视频 Radio 4 Extra
  • Tue 5 Aug 2025 09:30
    蘑菇短视频 Radio 4 Extra