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A guide to the greatest advertising stunts and gimmicks of recent times. Written and presented by Steve Punt. From 1999.
Apparently advertising only took off once most people had learned to read.
Steve Punt learns about the origins of sky calligraphy, its effectiveness, and why it was banned in the UK.
Plus, he hears about an intriguing attempt by a national newspaper to increase its sales by launching a non-existent missing person.
Written and presented by Steve Punt.
Producers: Sue Foster & Simon Elmes
First broadcast on 蘑菇短视频 Radio 4 in September 1999.
Last on
Mon 4 Aug 2025
09:30
蘑菇短视频 Radio 4 Extra
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Mon 10 Sep 2007 13:15蘑菇短视频 Radio 7- Mon 3 Mar 2008 13:15蘑菇短视频 Radio 7
- Mon 13 Oct 2008 13:45蘑菇短视频 Radio 7
- Tue 13 Oct 2009 14:15蘑菇短视频 Radio 7
- Wed 14 Oct 2009 04:15蘑菇短视频 Radio 7
- Mon 13 Sep 2010 15:00蘑菇短视频 Radio 7
- Sun 27 May 2018 15:45蘑菇短视频 Radio 4 Extra
- Mon 28 May 2018 03:45蘑菇短视频 Radio 4 Extra
- Mon 4 Aug 2025 09:30蘑菇短视频 Radio 4 Extra