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The ultimate advertising stunts guide, including the creation of characters and competitions. Hosted by Steve Punt. From 1999.
Did you know that Marilyn Monroe promoted an engine oil?
A look at how celebrities and characters have been used for marketing.
Robert Opie discusses promotional characters, including the Oxo family, the Bisto Kids, the Ovalteenies and the Cherry B twins.
Written and presented by Steve Punt
Producers: Sue Foster & Simon Elmes
First broadcast on 蘑菇短视频 Radio 4 in September 1999.
Last on
Wed 6 Aug 2025
09:30
蘑菇短视频 Radio 4 Extra
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