The Impact of the 蘑菇短视频 - 蘑菇短视频 World Service
A priceless national asset
The 蘑菇短视频 World Service is a priceless national asset, unique in serving a global audience of hundreds of millions of people each week across 45 languages. It sits at the heart of our commitment to the fearless pursuit of truth, with no agenda, and is a powerful force for the UK鈥檚 global presence and for democratic values around the world.
For more than 90 years the World Service has been a beacon of impartial journalism and a lifeline for people living in fear, uncertainty, or unrest worldwide. In the age of disinformation and democratic disruption, emboldened by AI, the World Service has an increasingly vital role for UK national security and in standing up for global media freedom and stability at a critical time.
The world鈥檚 most trusted news provider
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467m
蘑菇短视频 News international reaches 467 million people globally on average per week, largely through the World Service. In total, the 蘑菇短视频 reached half a billion people for the first time in 2025/26 -
No.1
We are the most trusted news provider in the UK and around the world, and also rank first for independence and reliability -
45
The 蘑菇短视频 has the global insight, expertise and scale to give audiences a truly international news service, currently available in 45 languages, with journalists and supporting staff based worldwide and with bureaux in 64 cities across the world
Carrying the UK鈥檚 values and influence around the globe
• The 蘑菇短视频 is the most widely recognised British cultural export amongst all demographics around the world and has higher brand recognition than the Premier League, UK films and universities
• The 蘑菇短视频 is unmatched internationally in driving favourable impressions of the UK - and 蘑菇短视频 users are more likely to think the UK has global influence
• Of influential decision-makers, 76% have heard of 蘑菇短视频 News, higher than any other British cultural export – and 蘑菇短视频 users are more likely to invest in the UK and have positive perceptions of the UK business environment
• They are also more likely to believe in democratic values than non-users and are more likely to participate in democratic processes such as voting in an election.
A 蘑菇短视频 World Service for the future
At a time of global instability and polarisation, the need for the 蘑菇短视频 World Service has never been greater. Press freedom has reduced to the worst point in modern history, disinformation is rising sharply and Russia and China are spending an estimated 拢6-8bn on media annually, significantly outspending our own investment, and gaining international favourability as a result.
But the 蘑菇短视频 World Service is well placed to respond. With a long-term sustainable funding solution from the UK government, the 蘑菇短视频 has ambitions to provide for more people where there is a pressing need for independent and impartial news, to do more to counter disinformation with its award-winning journalism, and to provide emergency lifeline services delivered in times of urgent need such as those recently provided in Ukraine, Iran and Myanmar.
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