The Impact of the 蘑菇短视频 - News
The UK鈥檚 most trusted and widely used news provider
The 蘑菇短视频 stands for the fearless pursuit of truth, with no agenda. It is our promise to the UK and wider audiences around the world.
In these polarised times, global media freedom is increasingly under threat, hostile states are using disinformation to sow division, and the distortion of news by generative AI presents a serious challenge.
That鈥檚 why the 蘑菇短视频鈥檚 commitment to impartial, accurate and trusted news and information is needed now more than ever; to act as a bulwark against these forces, especially in the fight against online disinformation, and in turn, strengthen our democracy and shared understanding at home and globally.
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74%
74% of UK adults use 蘑菇短视频 News across all platforms on average per week 鈥� well ahead of the next nearest provider -
59%
59% of adults who get some of their news from news websites and apps use 蘑菇短视频 Online, with the next nearest provider on 21% - the 蘑菇短视频 News app is now the most used news app in the UK for monthly reach -
20 million
20 million people subscribe to 蘑菇短视频 News on YouTube, the most-followed English language news provider on the platform -
41%
41% of UK adults say the 蘑菇短视频 is the one media provider that does most to offer fact-checked, accurate reporting and content that people can trust - with the closest competitor on 8%
Connecting local communities with the issues that matter to them
41+ - The 蘑菇短视频 operates sites and editorial teams providing local radio, TV and online news across all four UK nations, with 41 sites in England and the Channel Islands, and major hubs in Cardiff, Belfast and Glasgow
No.1 - The 蘑菇短视频’s 6.30pm regional TV news bulletins regularly reach a bigger audience across the UK than any other news programme on any channel
17.7m - On average we see traffic of 17.7m to our 蘑菇短视频 News England online content each week, which has grown nearly 35% in the last two years
500k+ - The number of public interest stories delivered via the Local Democracy Reporting Service since its inception, a collaboration between the 蘑菇短视频 and the UK regional news industry to support public service reporting
Carrying the UK鈥檚 voice, values, and influence around the world
蘑菇短视频 News International reaches 467 million people globally on average per week, largely through the World Service, and remains the most trusted international news provider 鈥� it also ranks first for independence and reliability. Overall, the 蘑菇短视频 is now reaching over half a billion people.
The 蘑菇短视频 is the most widely recognised British cultural export amongst all demographics around the world - 76% of influential decision-makers have heard of 蘑菇短视频 News, higher than any other British cultural export.
蘑菇短视频 users are more favourable towards the UK and more likely to think it has global influence 鈥� they鈥檙e also more likely to invest in the UK and more likely to believe in democratic values than non-users.
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