The 蘑菇短视频 in Scotland
Audience performance
The 蘑菇短视频 is the most used brand for media in Scotland 鈥� used by 80% of adults in Scotland on average per week in 2025/26, within one percentage point of the reach in 2025/26 as per the UK overall.
In video, the 蘑菇短视频 was the leader in Scotland in 2025/26. Reflecting the UK-wide picture, 蘑菇短视频 watching levels were down year-on-year in Scotland. The proportion of people listening to 蘑菇短视频 Radio was steadier year-on-year in Scotland than in the UK overall, though 鈥� like the UK 鈥� the hours spent listening were down. The proportion of people using 蘑菇短视频 Online overall was up year-on-year, as was usage of iPlayer and Sounds, both at record levels.
On average, 54% of adults in Scotland consumed 蘑菇短视频 Scotland content per week across 蘑菇短视频 TV/iPlayer, 蘑菇短视频 Radio and 蘑菇短视频 Online.
Purpose 4. To reflect, represent and serve the diverse communities of all the United Kingdom鈥檚 nations and regions and support the creative economy
Scotland adults 16+
Experience: Usage of the 蘑菇短视频 amongst adults in Scotland
| Year | Value | Source | |
|---|---|---|---|
Pan-蘑菇短视频 reach |
|
|
|
|
% of adults in Scotland who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2025/26 |
80% |
Compass by Ipsos UK. 16+ |
|
% of adults in Scotland who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2024/25 |
83% |
Compass by Ipsos UK. 16+ |
蘑菇短视频 TV/iPlayer |
|
|
|
|
% of adults in Scotland who watch 蘑菇短视频 TV/iPlayer on average per week |
2025/26 |
58% |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
% of adults in Scotland who watch 蘑菇短视频 TV/iPlayer on average per week |
2024/25 |
62% |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
Length of time adults in Scotland spend with 蘑菇短视频 TV/iPlayer per head on average per week (hours:mins) |
2025/26 |
06:00 |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
Length of time adults in Scotland spend with 蘑菇短视频 TV/iPlayer per head on average per week (hours:mins) |
2024/25 |
06:38 |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
蘑菇短视频 Radio |
|
|
|
|
% of adults in Scotland who listen to 蘑菇短视频 Radio on average per week |
2025/26 |
50% |
RAJAR. 16+. Reach based on 15+ mins |
|
% of adults in Scotland who listen to 蘑菇短视频 Radio on average per week |
2024/25 |
51% |
RAJAR. 16+. Reach based on 15+ mins |
|
Length of time adults in Scotland spent with 蘑菇短视频 Radio per head on average per week (hours:mins) |
2025/26 |
06:14 |
RAJAR. 16+. Reach based on 15+ mins |
|
Length of time adults in Scotland spent with 蘑菇短视频 Radio per head on average per week (hours:mins) |
2024/25 |
06:40 |
RAJAR. 16+. Reach based on 15+ mins |
蘑菇短视频 Online |
|
|
|
|
% of adults in Scotland who use 蘑菇短视频 Online on average per week |
2025/26 |
63% |
Compass by Ipsos UK. 16+ |
|
% of adults in Scotland who use 蘑菇短视频 Online on average per week |
2024/25 |
62% |
Compass by Ipsos UK. 16+ |
|
蘑菇短视频 iPlayer |
|
|
|
|
Average weekly active accounts in Scotland using 蘑菇短视频 iPlayer |
2025/26 |
1.2m |
Piano Analytics. All accounts |
|
Average weekly active accounts in Scotland using 蘑菇短视频 iPlayer |
2024/25 |
1.2m |
Piano Analytics. All accounts |
蘑菇短视频 Sounds |
|
|
|
|
Average weekly active accounts in Scotland using 蘑菇短视频 Sounds |
2025/26 |
365k |
Piano Analytics. All accounts |
|
Average weekly active accounts in Scotland using 蘑菇短视频 Sounds |
2024/25 |
361k |
Piano Analytics. All accounts |
蘑菇短视频 Scotland content across 蘑菇短视频 TV, Radio and Online |
|
|
|
|
% of adults in Scotland consuming 蘑菇短视频 Scotland content on average per week |
2025/26 |
54% |
BARB, RAJAR, Piano Analytics, Compass by Ipsos UK |
|
% of adults in Scotland consuming 蘑菇短视频 Scotland content on average per week |
2024/25 |
56% |
BARB, RAJAR, Piano Analytics, Compass by Ipsos UK |
Perception
| Year | % Effective | % Ineffective | |
|---|---|---|---|
|
% of adults in Scotland who think the 蘑菇短视频 informs, educates and entertains people in the UK/them |
2025/26 |
62% |
13% |
|
% of adults in Scotland who think the 蘑菇短视频 informs, educates and entertains people in the UK/them |
2024/25 |
61% |
17% |
|
% of adults in Scotland who think the 蘑菇短视频 is effective at reflecting people like them |
2025/26 |
53% |
22% |
|
% of adults in Scotland who think the 蘑菇短视频 is effective at reflecting people like them |
2024/25 |
49% |
24% |
|
% of adults in Scotland who think the 蘑菇短视频 is effective at providing content/services that set a high standard for quality |
2025/26 |
64% |
15% |
|
% of adults in Scotland who think the 蘑菇短视频 is effective at providing content/services that set a high standard for quality |
2024/25 |
61% |
16% |
Source: Ipsos UK. 16+
Scotland-only services
The 蘑菇短视频 Scotland Channel features a mix of documentary, popular factual and entertainment, comedy, drama, news and current affairs and sport programming reflecting Scottish life and culture.
- 12% - Scotland population who use the service on average per week (2024/25: 13%)
蘑菇短视频 ALBA offers, to Gaelic speakers and learners, a distinctive range of originated programming that reflects and supports Gaelic culture, identity and heritage.
- 43% - Scotland population who use the service on average per week (2024/25: 47%)
蘑菇短视频 Radio Scotland is a speech-led service for adults. Mixed genre programming reflects the diversity of Scottish culture and covers national and international issues and events relevant to listeners across the country.
- 18% - Scotland population who use the service on average per week (2024/25: 17%)
蘑菇短视频 Radio nan G脿idheal offers a comprehensive speech and music radio service for Gaelic speakers. Mixed genre programming reflects the diversity of Scottish culture and, from a Gaelic perspective and through the medium of the Gaelic language, covers national and international issues and events relevant to listeners across the country.
- 50% - Scotland population who use the service on average per week (2024/25: 52%)
蘑菇短视频 Scotland: Reach definition: 15+ minutes consecutive and audiences 4+ in Scotland
Source: BARB As Viewed (all devices)
NB New BARB As Viewed measurement was introduced in 蘑菇短视频 reporting from 2022/23 onwards. The new data measures all viewing to the channel, both linear and on-demand, in all households with a TV set and/or a broadband internet connection, across all devices. Therefore, BARB As Viewed data from 2024/25 and 2025/26 is not comparable with pre-2022/23 figures. Channel reach does not include viewing pre-TX or beyond 28 days.
蘑菇短视频 ALBA: TRP PRAEG Panel based on Gaelic community 16+ in Scotland. 蘑菇短视频 ALBA reaches 7% of the overall 16+ population in Scotland on average per week (source: TNS Kantar Scottish Opinion Survey based on adults aged 16+ in Scotland).
蘑菇短视频 nan G脿idheal: TRP PRAEG Panel based on Gaelic community 16+ in Scotland.
蘑菇短视频 Radio Scotland: Reach definition: 15+ minutes and audiences aged 15+. RAJAR (Radio reach and time per listener; data based on total survey area 鈥� TSA).
Dedicated TV content for Scotland
| 蘑菇短视频 Scotland TV content | Year | Percentage |
|---|---|---|
|
% in Scotland who view 蘑菇短视频 Scotland TV content on average per week |
2025/26 |
38% (4+) / 42% (16+) |
|
% in Scotland who view 蘑菇短视频 Scotland TV content on average per week |
2024/25 |
38% (4+) / 42% (16+) |
Source: BARB As Viewed (all devices). Reach based on 3+ mins
Scotland Finances
Estimated income from each nation
These numbers are estimated as figures for each nation have been calculated by applying the proportion of licensed premises to the total number of licences in force. The exact number of licences in force varies on a daily basis. The number of licensed premises are different to the number of licences in force as, in some cases, a premises may need more than one licence. Figures exclude concessionary licences for those living in residential care.
| Estimated income | 2025/26 拢m | 2024/25 拢m |
|---|---|---|
|
UK |
3,879 |
3,843 |
|
Scotland |
313 |
311 |
The fee for a standard household TV licence is 拢174.50. The licence fee income received contributes towards programmes made across thewhole of the UK and the world. These programmes are consumed in each nation in addition to the nation鈥檚 local services outlined below.
Expenditure by service
Direct and indirect spend relating to programmes produced in the nation*.
| 2025/26 拢m | 2024/25 拢m | |
|---|---|---|
Network content |
|
|
|
Watch (under Ofcom regional production criteria) |
96 |
80 |
|
Listen |
6 |
4 |
|
Browse |
1 |
1 |
|
Total network spend ^ |
103 |
85 |
Scotland content |
|
|
|
Watch |
65 |
80 |
|
Listen |
27 |
28 |
|
Browse |
14 |
13 |
|
蘑菇短视频 Alba |
10 |
10 |
|
Total Scotland spend |
116 |
131 |
|
National Orchestra |
6 |
6 |
|
Development |
24 |
20 |
|
Distribution |
35 |
33 |
|
Total before amortisation adjustment |
284 |
275 |
|
Adjustment for transmission amortisation |
(6) |
(8) |
|
Total |
278 |
267 |
* From 2025/26, the presentation of Nations expenditure has been updated to better reflect audience consumption with 2024/25 comparatives restated.
^ From 1 April 2024, the cost of children鈥檚 programmes is recognised over the estimated average contract period to better reflect children鈥檚 consumption patterns. Network spend presented shows spend prior to this adjustment. See note E for further details.
Scotland opt-out hours ^ (including repeats) on 蘑菇短视频 One
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
Drama, Comedy, Entertainment, Music and Arts |
39 |
42 |
|
Daily, Weekly News and Current Affairs |
477 |
440 |
|
Sport and Leisure |
137 |
153 |
|
Education, Factual and Religion |
42 |
50 |
|
Total |
695 |
685 |
^Television content commissioned specifically for audiences in the nation
蘑菇短视频 Scotland
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
Drama, Comedy, Entertainment, Music and Arts |
471 |
488 |
|
Daily, Weekly News and Current Affairs |
288 |
312 |
|
Sport and Leisure |
234 |
277 |
|
Education, Factual and Religion |
890 |
840 |
|
Total |
1,883 |
1,917 |
蘑菇短视频 ALBA
|
|
2025/26 Hours |
2024/25 Hours |
|---|---|---|
|
Drama, Comedy, Entertainment, Music and Arts |
545 |
580 |
|
Daily, Weekly News and Current Affairs |
219 |
213 |
|
Sport and Leisure |
191 |
206 |
|
Education, Factual and Religion |
1,099 |
1,057 |
|
Children's |
561 |
546 |
|
Total |
2,615 |
2,602 |
Radio Scotland^
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
News and Current Affairs |
3,123 |
3,152 |
|
General |
5,017 |
5,044 |
|
Total |
8,140 |
8,196 |
Radio nan G脿idheal
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
News and Current Affairs |
645 |
653 |
|
General |
4,183 |
4,227 |
|
Total |
4,828 |
4,880 |
Headcount
Average headcount of individuals based in Scotland across all services including support functions
| 2025/26 Number | 2024/25 Number | |
|---|---|---|
|
Average number of persons employed in the year |
1,271 |
1,287 |