The 蘑菇短视频 in Northern Ireland
Audience performance
The 蘑菇短视频 is the most used brand for media in Northern Ireland 鈥� used by 84% of adults in Northern Ireland on average per week in 2025/26.
In video, the 蘑菇短视频 was the leader in Northern Ireland in 2025/26. However, the proportion of people watching 蘑菇短视频 TV in Northern Ireland and the time spent fell more than the other nations, though Northern Ireland remains ahead of England overall and Scotland in 蘑菇短视频 viewing time. The proportion of adults in Northern Ireland listening to 蘑菇短视频 Radio was down year-on-year, more so than the other nations. Usage of 蘑菇短视频 Online overall and iPlayer were up year-on-year to record levels in 2025/26, though Sounds accounts did not grow.
On average, 58% of adults in Northern Ireland consumed 蘑菇短视频 Northern Ireland content per week across 蘑菇短视频 TV/iPlayer, 蘑菇短视频 Radio and 蘑菇短视频 Online 鈥� remaining the highest level of consumption of nations/regions content in the UK despite a dip in 2025/26.
Purpose 4. To reflect, represent and serve the diverse communities of all the United Kingdom鈥檚 nations and regions and support the creative economy
Northern Ireland adults 16+
Experience: Usage of the 蘑菇短视频 amongst adults in Northern Ireland
| Service | Year | Value | Source |
|---|---|---|---|
Pan-蘑菇短视频 reach |
|
|
|
|
% of adults in Northern Ireland who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2025/26 |
84% |
Compass by Ipsos UK. 16+ |
|
% of adults in Northern Ireland who use 蘑菇短视频 TV/iPlayer, Radio or Online on average per week |
2024/25 |
86% |
Compass by Ipsos UK. 16+ |
蘑菇短视频 TV/iPlayer |
|
|
|
|
% of adults in Northern Ireland who watch 蘑菇短视频 TV/iPlayer on average per week |
2025/26 |
63% |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
% of adults in Northern Ireland who watch 蘑菇短视频 TV/iPlayer on average per week |
2024/25 |
69% |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
Length of time adults in Northern Ireland spend with 蘑菇短视频 TV/iPlayer per head on average per week (hours:mins) |
2025/26 |
06:10 |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
|
Length of time adults in Northern Ireland spend with 蘑菇短视频 TV/iPlayer per head on average per week (hours:mins) |
2024/25 |
06:54 |
BARB As Viewed (all devices). 16+. Reach based on 15+ mins |
蘑菇短视频 Radio |
|
|
|
|
% of adults in Northern Ireland who listen to 蘑菇短视频 Radio on average per week |
2025/26 |
48% |
RAJAR. 16+. Reach based on 15+ mins |
|
% of adults in Northern Ireland who listen to 蘑菇短视频 Radio on average per week |
2024/25 |
52% |
RAJAR. 16+. Reach based on 15+ mins |
|
Length of time adults in Northern Ireland spend with 蘑菇短视频 Radio per head on average per week (hours:mins) |
2025/26 |
06:36 |
RAJAR. 16+. Reach based on 15+ mins |
|
Length of time adults in Northern Ireland spend with 蘑菇短视频 Radio per head on average per week (hours:mins) |
2024/25 |
07:12 |
RAJAR. 16+. Reach based on 15+ mins |
蘑菇短视频 Online |
|
|
|
|
% of adults in Northern Ireland who use 蘑菇短视频 Online on average per week |
2025/26 |
66% |
Compass by Ipsos UK. 16+ |
|
% of adults in Northern Ireland who use 蘑菇短视频 Online on average per week |
2024/25 |
65% |
Compass by Ipsos UK. 16+ |
蘑菇短视频 iPlayer |
|
|
|
|
Average weekly active accounts in Northern Ireland using 蘑菇短视频 iPlayer |
2025/26 |
366k |
Piano Analytics. All accounts |
|
Average weekly active accounts in Northern Ireland using 蘑菇短视频 iPlayer |
2024/25 |
360k |
Piano Analytics. All accounts |
蘑菇短视频 Sounds |
|
|
|
|
Average weekly active accounts in Northern Ireland using 蘑菇短视频 Sounds |
2025/26 |
102k |
Piano Analytics. All accounts |
|
Average weekly active accounts in Northern Ireland using 蘑菇短视频 Sounds |
2024/25 |
103k |
Piano Analytics. All accounts |
蘑菇短视频 Northern Ireland content across 蘑菇短视频 TV, Radio and Online |
|
|
|
|
% of adults in Northern Ireland consuming 蘑菇短视频 Northern Ireland content on average per week |
2025/26 |
58% |
BARB, RAJAR, Piano Analytics, Compass by Ipsos UK |
|
% of adults in Northern Ireland consuming 蘑菇短视频 Northern Ireland content on average per week |
2024/25 |
64% |
BARB, RAJAR, Piano Analytics, Compass by Ipsos UK |
Perception
| Year | % Effective | % Ineffective | |
|---|---|---|---|
|
% of adults in Northern Ireland who think the 蘑菇短视频 informs, educates and entertains people in the UK/them |
2025/26 |
63% |
15% |
|
% of adults in Northern Ireland who think the 蘑菇短视频 informs, educates and entertains people in the UK/them |
2024/25 |
60% |
13% |
|
% of adults in Northern Ireland who think the 蘑菇短视频 is effective at reflecting people like them |
2025/26 |
50% |
24% |
|
% of adults in Northern Ireland who think the 蘑菇短视频 is effective at reflecting people like them |
2024/25 |
45% |
26% |
|
% of adults in Northern Ireland who think the 蘑菇短视频 is effective at providing content/services that set a high standard for quality |
2025/26 |
61% |
17% |
|
% of adults in Northern Ireland who think the 蘑菇短视频 is effective at providing content/services that set a high standard for quality |
2024/25 |
60% |
11% |
Source: Ipsos UK. 16+
Northern Ireland-only services
Dedicated services for Northern Ireland
蘑菇短视频 Radio Ulster and 蘑菇短视频 Radio Foyle are speech-led services, providing a mix of programmes that reflect news, events and community life in all its different aspects and diversity.
- 25% - Northern Ireland population who use the service on average per week (2024/25: 28%)
Reach definition: 15+ minutes and audiences aged 15+
Source: RAJAR (Radio reach and time per listener; data based on total survey area 鈥� TSA)
蘑菇短视频 Northern Ireland TV content
| Measure | Year | Percentage |
|---|---|---|
|
% in Northern Ireland who view 蘑菇短视频 Northern Ireland TV content on average per week |
2025/26 |
35% (4+) / 40% (16+) |
|
% in Northern Ireland who view 蘑菇短视频 Northern Ireland TV content on average per week |
2024/25 |
39% (4+) / 45% (16+) |
Source: BARB As Viewed (all devices). Reach based on 3+ mins
Northern Ireland finances
Estimated income from each nation
These numbers are estimated as figures for each nation have been calculated by applying the proportion of licensed premises to the total number of licences in force. The exact number of licences in force varies on a daily basis. The number of licensed premises are different to the number of licences in force as, in some cases, a premises may need more than one licence. Figures exclude concessionary licences for those living in residential care.
| Estimated income | 2025/26 拢m | 2024/25 拢m |
|---|---|---|
|
UK |
3,879 |
3,843 |
|
Northern Ireland |
101 |
100 |
The fee for a standard household TV licence is 拢174.50. The licence fee income received contributes towards programmes made across the whole of the UK and the world. These programmes are consumed in each nation in addition to the nation鈥檚 local services outlined below.
Expenditure by service
Direct and indirect spend relating to programmes produced in the nation*.
| 2025/26 拢m | 2024/25 拢m | |
|---|---|---|
Network content |
|
|
|
Watch (under Ofcom regional production criteria) |
36 |
31 |
|
Listen |
2 |
2 |
|
Total network spend ^ |
38 |
33 |
Northern Ireland content |
|
|
|
Watch |
31 |
29 |
|
Listen |
20 |
19 |
|
Browse |
8 |
10 |
|
Total Northern Ireland spend |
59 |
58 |
|
Distribution |
11 |
10 |
|
Total before amortisation adjustment |
108 |
101 |
|
Adjustment for transmission amortisation |
(8) |
(5) |
|
Total |
100 |
96 |
* From 2025/26, the presentation of Nations expenditure has been updated to better reflect audience consumption with 2024/25 comparatives restated.
^ From 1 April 2024, the cost of children鈥檚 programmes is recognised over the estimated average contract period to better reflect children鈥檚 consumption patterns. Network spend presented shows spend prior to this adjustment. See note E for further details.
Northern Ireland opt-out hours ^ (including repeats) on 蘑菇短视频 One and 蘑菇短视频 Two
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
Drama, Comedy, Entertainment, Music and Arts |
49 |
35 |
|
Daily, Weekly News and Current Affairs |
376 |
387 |
|
Sport and Leisure |
78 |
90 |
|
Education, Factual and Religion |
249 |
167 |
|
Total |
752 |
679 |
^ Television content commissioned specifically for audiences in the nation.
蘑菇短视频 Radio Foyle/Ulster
| 2025/26 Hours | 2024/25 Hours | |
|---|---|---|
|
News and Current Affairs |
2,748 |
2,922 |
|
General |
4,971 |
4,655 |
|
Total |
7,719 |
7,577 |
Headcount
Average headcount of individuals based in Northern Ireland across all services including support functions
| 2025/26 Number | 2024/25 Number | |
|---|---|---|
|
Average number of persons employed in the year |
635 |
647 |