蘑菇短视频 Online
蘑菇短视频 Online
% of UK adults who use 蘑菇短视频 Online on average per week
- 2025/26: 63%
- 2024/25: 62%
(Source: Compass by Ipsos UK. 16+)
Average weekly active accounts 鈥� all accounts
- 2025/26 24.1 million
- 2024/25 23.6 million
(Source: Piano Analytics. All accounts)
Delivery of the mission and purposes overall via 蘑菇短视频 Online
% of weekly users rating 蘑菇短视频 Online as effective at helping the 蘑菇短视频 to deliver the mission (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
|
2025/26 |
84% Effective |
7% Ineffective |
|
2022/23 |
85% Effective |
8% Ineffective |
(Source: Ipsos UK. 16+)
% of weekly users rating 蘑菇短视频 Online as effective at helping the 蘑菇短视频 to deliver the public purposes (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
|
2025/26 |
85% Effective |
6% Ineffective |
|
2024/25 |
84% Effective |
6% Ineffective |
(Source: Ipsos UK. 16+)
蘑菇短视频 Online by product
蘑菇短视频 News Online
Experience
蘑菇短视频 News Online average weekly reach
| Measure | Year | Percentage |
|---|---|---|
|
% of UK adults who use 蘑菇短视频 News Online on average per week |
2025/26 |
34% |
|
% of UK adults who use 蘑菇短视频 News Online on average per week |
2024/25 |
34% |
(Source: Compass by Ipsos UK. 16+)
蘑菇短视频 News Online cross-product average weekly active accounts
| Measure | Year | Accounts |
|---|---|---|
|
Average weekly active accounts 鈥� all accounts |
2025/26 |
11.3 million |
|
Average weekly active accounts 鈥� all accounts |
2024/25 |
10.5 million |
(Source: Piano Analytics)
蘑菇短视频 Sport Online
Experience
蘑菇短视频 Sport Online cross-product average weekly active accounts
| Measure | Year | Value |
|---|---|---|
|
Average weekly active accounts 鈥� all accounts |
2025/26 |
8.4 million |
|
Average weekly active accounts 鈥� all accounts |
2024/25 |
8.5 million |
(Source: Piano Analytics)
蘑菇短视频 iPlayer
Experience
Average weekly active accounts using 蘑菇短视频 iPlayer
| Measure | Year | Value |
|---|---|---|
|
Accounts overall |
2025/26 |
15.4 million |
|
Accounts overall |
2024/25 |
15.2 million |
|
Under 35 year olds鈥� accounts |
2025/26 |
4.1 million |
|
Under 35 year olds鈥� accounts |
2024/25 |
4.3 million |
(Source: Piano Analytics)
蘑菇短视频 iPlayer time per population head
| Measure | Year | Time |
|---|---|---|
|
Length of time UK population spends with iPlayer on average per week (hours:mins) |
2025/26 |
01:29 |
|
Length of time UK population spends with iPlayer on average per week (hours:mins) |
2024/25 |
01:21 |
|
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) |
2025/26 |
01:01 |
|
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) |
2024/25 |
00:58 |
% of all 蘑菇短视频 TV viewing that is delivered by 蘑菇短视频 iPlayer
| Measure | Year | Percentage |
|---|---|---|
|
% of all 蘑菇短视频 TV viewing that is delivered by 蘑菇短视频 iPlayer |
2025/26 |
27% (all) / 63% (16-34) |
|
% of all 蘑菇短视频 TV viewing that is delivered by 蘑菇短视频 iPlayer |
2024/25 |
23% (all) / 50% (16-34) |
(Source: BARB As Viewed. All devices~)
蘑菇短视频 iPlayer total viewer hours
| Year | Average per week | Total per year | |
|---|---|---|---|
|
Total hours UK population spends viewing iPlayer |
2025/26 |
96.2 million |
5.0 billion |
|
Total hours UK population spends viewing iPlayer |
2024/25 |
87.0 million |
4.5 billion |
(Source: BARB As Viewed. All devices. New BARB As Viewed measurement was introduced in 蘑菇短视频 reporting from 2022/23 onwards. The new data measures all viewing, both linear and on-demand, in all households with a TV set and/ora broadband internet connection, across all devices. Therefore, BARB As Viewed data from 2024/25 and 2025/26 is not comparable with pre-2022/23 figures.)
蘑菇短视频 Sounds
Experience
| Measure | Year | Value |
|---|---|---|
|
Average weekly active accounts using 蘑菇短视频 Sounds |
2025/26 |
4.85 million |
|
Average weekly active accounts using 蘑菇短视频 Sounds |
2024/25 |
4.77 million |
(Source: Piano Analytics)
蘑菇短视频 Sounds streaming time
|
Measure |
Year |
Value |
|---|---|---|
|
Average weekly hours played through Sounds |
2025/26 |
19.1 million |
|
Average weekly hours played through Sounds |
2024/25 |
17.3 million |
(Source: Piano Analytics)
蘑菇短视频 Sounds streaming time does not include smart speaker data
蘑菇短视频 TV viewing via iPlayer
The charts show the percentage of all 蘑菇短视频 viewing per genre that now takes place via iPlayer. For example, 61% of all 蘑菇短视频 drama viewing takes place on iPlayer. News viewing, by contrast, is currently predominantly a live broadcast experience.
% of 蘑菇短视频 viewing in each genre that is delivered by iPlayer
| % of 蘑菇短视频 viewing in each genre that is delivered by iPlayer: 4+ | % of 蘑菇短视频 viewing in each genre that is delivered by iPlayer: 16-34 | |
|---|---|---|
|
Factual |
20% |
59% |
|
Children |
62% |
63% |
|
News & Current Affairs |
11% |
29% |
|
Drama |
61% |
88% |
|
Entertainment |
27% |
62% |
|
Comedy |
71% |
93% |
|
Films |
29% |
59% |
|
Sport |
16% |
36% |
(Source: BARB As Viewed. All devices)
How audiences used 蘑菇短视频 iPlayer in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| 蘑菇短视频 iPlayer requests by device and type |
22%
|
78%
|
Out of 8.9 billion requests* |
Source: BARB As Viewed. All devices
| Dataset | TV Device | Tablet | Computer | Mobile device | Info |
|---|---|---|---|---|---|
| 蘑菇短视频 iPlayer requests by device and type |
75%
|
10%
|
7%
|
8%
|
Out of 8.9 billion requests* |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| 蘑菇短视频 iPlayer average weekly active accounts |
27%
|
30%
|
35%
|
7%
|
% age profile |
How audiences used 蘑菇短视频 sounds in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| Plays on 蘑菇短视频 Sounds split by type |
63%
|
37%
|
Out of 2.8 billion plays |
| Dataset | Live speech | Live music | On-demand speech | On-demand music | Info |
|---|---|---|---|---|---|
| Plays on 蘑菇短视频 Sounds split by type |
35%
|
28%
|
32%
|
5%
|
Out of 2.8 billion plays |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| 蘑菇短视频 Sounds average weekly active accounts |
35%
|
28%
|
32%
|
5%
|
% age profile |
* There was a change to the definition of iPlayer requests in 2025/26, removing clips from the total requests. Therefore 2025/26 figures are not comparable with previous years. 2024/25 iPlayer requests restated using the same revised definition is 8.6 billion.