Audiences are at the heart of everything we do. The aim of 50:50 The Equality Project is to increase representation to help the 蘑菇短视频 reflect the audiences it serves.
In March 2022, 蘑菇短视频 Audiences conducted a survey of 2,032 蘑菇短视频 online users about their views of the representation of women in this content. These services include 蘑菇短视频 websites, iPlayer and 蘑菇短视频 Sounds. The responses underline the increasing value of fair representation in 蘑菇短视频 output.
69% noticed more women in content
Respondents were asked if they had noticed a change in the balance of men and women in 蘑菇短视频 online content over the last two years. Of those who did, 69%* felt there had been a shift towards more women, up from 62% last year. Three percent thought the number of men had increased.
80% of women aged 16 to 24 enjoy content more
Among female audiences aged 16 to 24, 80%* said they enjoy 蘑菇短视频 online content more as a result of seeing and hearing from more women. This is a 27 percentage point increase on the previous year鈥檚 survey. In the same age group, 49%* of all respondents agreed.
68% of women aged 16 to 34 consume more content
Meanwhile, 68%* of women aged 16 to 34 said they visit 蘑菇短视频 websites and online services more often because of greater female representation. This is a 10 percentage point increase on the previous year鈥檚 survey.
*The percentages shown above do not include those who responded 鈥業 don鈥檛 know鈥�.
Methodology: This survey was carried out online using the YouGov panel. Interviews were conducted with a sample representative of the 16+ UK population. Quotas and weighting were applied.
-
蘑菇短视频 stories
See how 蘑菇短视频 teams have increased representation in their content -
New Voices
More diverse voices in 蘑菇短视频 content -
Contact us
Got a query for the 50:50 team? Get in touch