Ä¢¹½¶ÌÊÓÆµ

Use Ä¢¹½¶ÌÊÓÆµ.com or the new Ä¢¹½¶ÌÊÓÆµ App to listen to Ä¢¹½¶ÌÊÓÆµ podcasts, Radio 4 and the World Service outside the UK.

Episode details

Ä¢¹½¶ÌÊÓÆµ,3 mins

The chocolate advert fighting gender equality through cricket

Stumped

Available for over a year

In 1994, a well-known chocolate brand created an advert in India which would become iconic - it saw a woman sat on the side-lines of a cricket match watching her male friend score a winning boundary and then running onto the field and dancing with delight. But fast forward to 2021 and the advert has been reimagined by swapping the gender roles and ending with the powerful message of #GoodLuckGirls as a tribute to women athletes. Stumped’s Alison Mitchell, Sunil Gupta and Jim Maxwell speak to one of the stars of the new advert, Kavya Ramachandran. (Photo credit - Cadbury's Dairy Milk)

Programme Website
More episodes