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Episode details

World Service,31 Jan 1975,30 mins

The Fledging Advertising Industry in Africa

Africa 75

Available for over a year

A report on the business of advertising on the African continent. The importance of advertising to publications and radio and the competition among international companies for the African market. Plus advertising ethics issues including false claims, advertising for skin lightening products and advertising health products. Presenter: Graham Mytton.

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