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Founders: Ola Sars from Beats Music to the soundtrack of hospitality

How did Ola Sars become a music-tech entrepreneur? Was he right to sell his Beats stake before Apple bought the company?

Ola Sars has spent two decades helping shape the way music is discovered, streamed and licensed. He co-founded Beats Music, the streaming service that helped lay the groundwork for Apple Music, before launching Soundtrack, a company that provides licensed music to restaurants, cafés and other hospitality businesses. After moving to the US as a child and learning English from scratch, how did he become a music-tech entrepreneur? And was selling his stake in Beats before Apple acquired the company the right decision?

(Photo: Ola Sars, seen from the shoulders up, wears a black jumper and has short shaved brown hair going grey at the sides, blue eyes and stubble growth. He looks at the camera with a neutral expression. Credit: Rickard Croy)

Presenter: Leanna Byrne
Producer: Niamh McDermott

You can email the team: businessdaily@bbc.co.uk

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