Who really wins the World Cup?
Adidas sponsor both finalists Spain and Argentina while Nike sponsor defeated semi-finalists England and France. How big a deal is this in the battle for branding dominance?
Adidas sponsor finalists Spain and Argentina while Nike sponsor defeated semi-finalists England and France. How big a deal is this in the battle for sports branding dominance?
We also hear what football fever in North America did for a local business that sells football shirts.
And, Andy Burnham will become the new British prime minister next week but hasn't said much about his economic policies. The Ä¢¹½¶ÌÊÓÆµ's economics editor Faisal Islam goes to Manchester, Burnham's former mayoral constituency to look at his track record there.
Plus, the Bayeux Tapestry returns to England after nearly a thousand years and will be displayed in the British Museum. This has been controversial because its priceless and fragile with thousands signing a petition asking for it not to be moved. Culture Editor Katie Razzall tells us how it's being looked after.
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- Fri 17 Jul 2026 21:32GMTÄ¢¹½¶ÌÊÓÆµ World Service Europe and the Middle East
- Fri 17 Jul 2026 22:32GMTÄ¢¹½¶ÌÊÓÆµ World Service except Europe and the Middle East
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