Made in Russia: The Kremlin’s economic rebrand
How Moscow is working around international sanctions by promoting self-sustainability, elevating Russian brands and deepening trade with friendly countries.
Moscow is working around international sanctions by promoting self-sustainability, elevating Russian brands and deepening trade with friendly countries. After Western companies retreated as the full-scale invasion of Ukraine started, Russian consumer habits and the economy began to shift. We explore how sanctions reshaped everyday life and ask: can Russia sustain a forever war?
Krassi Ivanova Twigg speaks to the Ä¢¹½¶ÌÊÓÆµ's military and economy expert Tim Bowler, who has been tracking the movement of foreign companies in Russia's new reality. And Evgeny Poduvkin of the Ä¢¹½¶ÌÊÓÆµ Russia team explores the 'grey markets' where ordinary Russian citizens are acquiring western brands.
Presenter: Krassi Ivanova Twigg
Producer: Kriszta Satori
Music: Pete Cunningham
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- Thu 4 Dec 2025 10:32GMTÄ¢¹½¶ÌÊÓÆµ World Service
- Sun 7 Dec 2025 19:32GMTÄ¢¹½¶ÌÊÓÆµ World Service
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