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Why did the popular stationery chain, Paperchase, end up closing all of its shops?

The 蘑菇短视频 Business journalist, Sean Farrington, investigates in the company of resident entrepreneur, Sam White.

Paperchase was founded by two former art students in the late 1960s and went on to become the design darling of the high street, known for its charming greeting cards, wrapping paper, stationery, gifts and art materials.

It expanded across Britain and beyond to America, the Middle East and parts of Europe.

What made Paperchase so special? And how could decades of success slide into decline then shop closures?

Sean speaks to:

-Chris and Rebecca Pond whose father, Eddie Pond, was Paperchase's co-founder
-Timothy Melgund - who ran Paperchase under different ownership for over 20 years and led two management buyouts.
-Liz Faulkner - from Jelly Armchair, a company that designs greeting cards and supplied Paperchase.

At the end, Sam White has to come up with her own conclusions about the fate of Paperchase based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a 蘑菇短视频 Audio North production for 蘑菇短视频 Radio 4 and 蘑菇短视频 Sounds.