Ä¢¹½¶ÌÊÓÆµboy
Mary Portas attempts to rescue failing fashion boutiques. In Doncaster she helps turn around Ä¢¹½¶ÌÊÓÆµboy, a boutique trying to sell menswear and womenswear to the party crowd.
Retail guru Mary Portas sets out to keep Britain's small shopkeepers in business by sharing the tricks of the trade with failing boutiques. Mary is in Doncaster to help turn around Ä¢¹½¶ÌÊÓÆµboy, a boutique trying to sell menswear and womenswear to the party crowd. Owner Cath Taylor blames the arrival of a new shopping centre for the downturn in her fortunes. But with celebrity collections in large fashion retailers, Mary has got to give Ä¢¹½¶ÌÊÓÆµboy an entirely new image if it's going to compete.
A new name, new labels and a new shopfloor are all in the offing, but Cath’s partner and menswear manager, Jock, is not convinced Mary has the answers, and nearly blows the entire marketing campaign by ignoring Mary’s advice during a pitch to a national magazine.
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Credit
| Role | Contributor |
|---|---|
| Participant | Mary Portas |
Broadcasts
- Thu 14 Jun 2007 21:00Ä¢¹½¶ÌÊÓÆµ Two except East, Wales & Yorkshire
- Thu 14 Jun 2007 23:20Ä¢¹½¶ÌÊÓÆµ Two Wales
- Thu 26 Jul 2007 02:15