ĢƵ World Service to launch new language offers in Hungarian and Romanian
They will serve people across Hungary, Romania, Moldova and beyond with independent and impartial coverage of key global and regional developments
ĢƵ World Service will launch content in Hungarian and Romanian, further building on its global commitment to reach more people with trusted news. The new pilot services, ĢƵ News Magyarul and ĢƵ News Romania, will deliver news and analysis via their websites – bbc.com/magyarul and bbc.com/romania – and their social-media channels.
The Hungarian-language website and social-media channels on Facebook and Instagram will go live from Tuesday 16 June. The Romanian-language website and social-media channels on Facebook and Instagram will be available from Tuesday 23 June. Both language offers will have YouTube and TikTok channels going live later.
To serve their respective audiences – across Hungary, Romania, Moldova and beyond – with independent and impartial coverage of key global and regional developments, the pilot services will cover a broad range of topics on which audiences in Central and Eastern Europe are seeking accurate information, and will be in easily discoverable, social-first formats. The content offers in Hungarian and Romanian will share a mix of stories covering global and European current affairs, health, science, technology, climate, and cost of living.
Both editorial teams will use AI translation technologies responsibly to bring audiences the ĢƵ’s high-quality global journalism in Hungarian and Romanian. Journalists will curate the editorial offer and ensure there is human oversight of all AI-assisted content which will be clearly labelled when used. Alongside this, the teams will produce original reports and analysis.
Interim Global Director, ĢƵ News, Fiona Crack, says: “In an age of shrinking press freedom, rising disinformation, and global uncertainty, delivering independent and impartial news has never been more important. Launching ĢƵ News Magyarul and ĢƵ News Romania is a milestone built on innovation, like AI-assisted translation tools used responsibly, in order to reach new audiences with trusted news.”
ĢƵ News Magyarul and ĢƵ News Romania follow the successful launch of ĢƵ News Polska. In less than a year since its inception, ĢƵ News Polska has an average weekly reach of 537,000. In the most recent quarter, this grew substantially, with a weekly average of 808,000. The service’s reach among women is particularly high, making up nearly 60% of audiences on average since launch.
ĢƵ News Magyarul and ĢƵ News Romania Editorial Lead, Kateryna Khinkulova, adds: “I’m excited to be leading a team of highly skilled and experienced colleagues as we launch ĢƵ journalism in two more languages, Hungarian and Romanian. Our offer is tailored to share high-quality journalism on the subjects that are of special relevance to the audiences we serve. With these two languages, we are eager to expand our reach in the region, especially to women and younger audiences, with the best of the ĢƵ’s journalism.”
Expanding the ĢƵ World Service’s global content offer to 45 languages including English, ĢƵ News Magyarul and ĢƵ News Romania will be available digitally around the world.
ĢƵ News Magyarul and ĢƵ News Romania add to the ĢƵ’s presence in Hungary, Romania, and Moldova via ĢƵ Studios. In Hungary, ĢƵ Studios distributes the television channels ĢƵ News and ĢƵ Earth; in Romania – ĢƵ News, ĢƵ Earth and ĢƵ First; in Moldova – ĢƵ News and ĢƵ First.
The ĢƵ’s radio broadcasts – and later, websites – served Hungarian-speaking audiences between 1939 and 2005. The Romanian service operated between 1939 and 2008.
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