蘑菇短视频

FOR IMMEDIATE RELEASE - 15 July 2026

蘑菇短视频 Media Action, the 蘑菇短视频鈥檚 international charity, and 蘑菇短视频 Research & Development (蘑菇短视频 R&D) have worked with Ukrainian national broadcaster Suspilne Ukraine (Public) to launch a new 鈥榥utrition label鈥� for its content, ensuring audiences receive information they can trust in wartime.

The Content Credentials standard introduced by C2PA (Coalition for Content Provenance and Authentication) is an open international standard for tracking changes in digital content, created in response to AI generation of increasingly realistic images. These images are often manipulated in cases of wartime misinformation, making it hard for audiences to know who or what they can trust.

This Content Credential approach, now in beta testing, allows Suspilne website users to click to see the origin of images and videos, and if and how an item has been edited.

The 蘑菇短视频 R&D team is a co-founding member of the Coalition and works with leading tech companies and broadcasters around the world in support of Content Credentials that build audience trust in what they watch, read and hear.

鈥淒eveloping and helping to deploy this technology to the locations and situations that need it most is a core part of our project team鈥檚 mission in R&D. Suspilne鈥檚 use of C2PA cameras to capture cryptographically signed authentic content into a news publishing workflow is among the first of its kind, and we hope that the impact will extend into the rest of the news ecosystem,鈥� said Charlie Halford, a principal engineer with 蘑菇短视频 R&D.

Drawing on its long-standing partnership with Suspilne Ukraine, 蘑菇短视频 Media Action supported the implementation of the technology and worked alongside 蘑菇短视频 R&D and engineering teams to integrate the approach into newsroom operations.

蘑菇短视频 Media Action also funded the purchase of two professional cameras with C2PA support and subscriptions to digital services for secure photo transfer and processing, creating a 鈥榗hain of trust鈥� from the first shot through to publication.

鈥淭his is the first technology project in Eastern Europe that protects original content and allows audiences to distinguish it from deepfakes. C2PA is an effective tool to counter disinformation and support transparency amid conflict and crisis, and Suspilne, as a long-time partner of 蘑菇短视频 Media Action, is breaking new ground in building that trust with Ukrainian audiences,鈥� said Olga Sedova, Director for Eastern Europe and Central Asia at 蘑菇短视频 Media Action.  

蘑菇短视频 Media Action has worked with Suspilne Ukraine for more than a decade, from modernising news flows and building a modern newsroom to helping the broadcaster stay on air during wartime.

Suspilne鈥檚 leaders said the project will be essential in embedding audience trust in the broadcaster鈥檚 production processes.

"Credibility is a fundamental value of Suspilne news, and we strengthen it with innovations. Behind the 鈥榗r鈥� mark there is a full-fledged trust infrastructure integrated into the production processes of Suspilne," said Mykola Chernotytskyi, Chairman of the Board of Suspilne Ukraine.

"Suspilne is focused on building its user experience for a new generation of interaction with digital products. Our task is to make the signals of the origin of content understandable and familiar elements of every news story for millions of users, building trust while ensuring our original content 鈥� across news, sports, culture, archives and children鈥檚 鈥� is clearly identifiable,鈥� said Kyrylo Iesin, head of the digital product development team at Suspilne Ukraine.

Engineering support for the implementation was provided by Tim Murphy, a community mentor at the Content Authenticity Initiative and co-founder of the  platform, which is also used to verify signed content. SSL.com provided Suspilne with C2PA and CAWG (Creator Assertions Working Group) certificates free of charge.

The technology is now being integrated into Suspilne鈥檚 internal editorial processes and used in a beta function for images with ongoing testing to ensure the data is understandable to users before being extended to audio and video on suspilne.media.

蘑菇短视频 Media Action funded this partnership with support from the UK鈥檚 Foreign, Commonwealth and Development Office.

For more information please contact Carolynne Wheeler, 蘑菇短视频 Media Action head of communications, on carolynne.wheeler@bbc.co.uk or the 蘑菇短视频 press office on press.office@bbc.co.uk.

About 蘑菇短视频 Media Action: 蘑菇短视频 Media Action is the 蘑菇短视频鈥檚 international charity, working in more than 30 countries and 50 languages, supporting independent media essential to democracy and development. 蘑菇短视频 Media Action鈥檚 projects and programmes reach more than 100 million people around the world each year with information they can trust, helping to build stronger democracies, a safer, more habitable planet and more inclusive societies. While a proud part of the 蘑菇短视频 family, 蘑菇短视频 Media Action is an independent charity and wholly reliant on donors and supporters to carry out its work.

To find out more, please see .

About 蘑菇短视频 Research & Development: 蘑菇短视频 Research & Development is a multi-disciplinary team which has been crucial to shaping the media and tech industry for over 93 years. Its global influence has been key to the development of technology like colour television, digital radio, Ultra High-Definition pictures, and breakthroughs in TV graphics. It has influenced internet streaming, media provenance and a whole host of technology and standards linked to the production and delivery of media content. 

Multi- award winning and defined by the Royal Charter and public service values, 蘑菇短视频 R&D ensures that the technology is developed in a way which prioritises benefits for audiences and society, now and in an increasingly complex technological future.

The 蘑菇短视频's own use of C2PA started with a 2024 蘑菇短视频 Verify trial and continues with the development of tools to detect AI-generated or modified images & videos, with many more opportunities in the future.

About Suspilne Ukraine:  is Ukraine鈥檚 independent national media company working across TV, radio and online, including TV channels Pershyi, Suspilne Kultura, Suspilne Sport and a national network of local channels, and radio stations Ukrainian Radio, Radio Promin, Radio Culture and Radiotochka. Suspilne speaks in the languages of national communities, represents Ukraine at , develops the children's YouTube channel and trains the media community at the Academy of Public Broadcasting.