蘑菇短视频

蘑菇短视频 Creator Lab is the 蘑菇短视频’s talent discovery and development scheme for social and digital creators, run in collaboration with TikTok.

The programme supports creators with distinctive voices who are interested in developing their work for television, offering structured development through training sessions and workshops, opportunities to connect with 蘑菇短视频 commissioners and production teams, and paid on-screen TV and digital commissions.

蘑菇短视频 Creator Lab In Bloom is our latest iteration of the scheme. Find out more

蘑菇短视频 Creator Lab x Football

In 2025, 蘑菇短视频 Creator Lab teamed up with 蘑菇短视频 Sport to find a brand-new football expert.

Through the 蘑菇短视频 Three series Last Pundit Standing, hosted by Troy Deeney and James Alcott, twelve talented football creators battled for a coveted role as a 蘑菇短视频 Sport contributor. Along the way, they were mentored and challenged by some of the biggest names in football, digital and broadcasting, including Alex Scott, Robbie Savage, Chris Sutton, Kelly Somers, Sean Dyche, Martin Keown, John Nellis and more.

Last Pundit Standing was a co-production between Boom Social (part of ITV Studios) and JLA Productions for 蘑菇短视频 Three and 蘑菇短视频 iPlayer.

Liverpool-based creator Nahyan Chowdhury was crowned the winner, securing a role contributing to 蘑菇短视频 Sport鈥檚 TV and digital coverage.

蘑菇短视频 Creator Lab

蘑菇短视频 Creator Lab launched in 2023 with an in-person development programme designed to open doors into the 蘑菇短视频.

Over two days, over 90 creators took part in training sessions across the UK, meeting 蘑菇短视频 commissioners and producers, developing ideas for network shows, and receiving TV training alongside a TikTok masterclass. Guest speakers including Zara McDermott, Munya Chawawa, Joel Mawhinney, Farmer Will and Poppy O鈥橳oole shared first-hand insight into moving from social media to television.

Creators who took part in the programme went on to work across a range of 蘑菇短视频 content including The Eurovision Song Contest, Springwatch, Big Night of Musicals by the National Lottery and Saturday Kitchen, gaining on-screen TV and digital opportunities with 蘑菇短视频 teams.