The Trust is responsible for setting the overall strategy for the 蘑菇短视频鈥檚 commercial operations and for setting an approvals framework within which to assess commercial proposals from the 蘑菇短视频 Executive.
The Executive is responsible for the day-to-day delivery of the commercial strategy set by the Trust. All the 蘑菇短视频鈥檚 commercial activities must comply with the four commercial criteria set out in the 蘑菇短视频 Agreement. They must:
fit with the 蘑菇短视频鈥檚 Public Purpose activities
exhibit commercial efficiency
not jeopardise the good reputation of the 蘑菇短视频 or the value of the 蘑菇短视频 brand;
comply with fair trading guidelines and in particular avoid distorting the market.
The 蘑菇短视频 Trust is responsible for ensuring that the 蘑菇短视频 Executive complies with these requirements. Where specific commercial proposals fall outside the approved strategy, are of a value of over 拢30 million, or are potentially novel or contentious, specific Trust approval is required.
The 蘑菇短视频鈥檚 biggest and most important commercial operation is 蘑菇短视频 Worldwide.
