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The Ä¢¹½¶ÌÊÓƵ today announced the launch of a new beta version of its on-demand website Ä¢¹½¶ÌÊÓƵ iPlayer, with a fresh new look and functionality to make it simpler, more personal and connected.

Since its 2007 launch, the product has evolved to add radio, live TV channels, HD and functionality such as recommendations. It has been repurposed to work on a range of different devices and platforms – reaching mobile phones, games consoles and internet-connected TVs.

Delivering a record 123m streams of TV and radio programmes in April 2010, it has established itself as a leading digital brand and a pioneer in the fast-moving market for on-demand services.

Today it re-launches with a raft of new features – including a simplified and intuitive user-experience that will make content even easier to find, enhanced personalisation that allows audiences to create their own Ä¢¹½¶ÌÊÓƵ iPlayer experience, and social functionality that will allow audiences to share and recommend content to friends on Facebook, Twitter and within Ä¢¹½¶ÌÊÓƵ iPlayer.

Ä¢¹½¶ÌÊÓƵ Director of Future Media and Technology, Erik Huggers, said: "The launch of this version of the Ä¢¹½¶ÌÊÓƵ iPlayer is part of our strategy to do fewer things even better and make it more simple, personal and connected. We must no longer try to do everything online, but focus on delivering genuinely world-class products like Ä¢¹½¶ÌÊÓƵ iPlayer – which audiences love and which really embodies the Ä¢¹½¶ÌÊÓƵ's core mission in a digital age.

"Bringing the benefits of emerging technologies to the public is in the Ä¢¹½¶ÌÊÓƵ's DNA as its sixth public purpose. Ä¢¹½¶ÌÊÓƵ iPlayer gives audiences greater control over the programmes they enjoy, guarantees subscription-free access to Ä¢¹½¶ÌÊÓƵ content in an on-demand world, and provides better value for the content they have already paid for.

"In two and half years Ä¢¹½¶ÌÊÓƵ iPlayer has evolved to become one of our most popular websites, integral to Ä¢¹½¶ÌÊÓƵ Online, and available on a wide range of internet-connected devices."

Setting boundaries and driving innovation through partnership

The Ä¢¹½¶ÌÊÓƵ has also announced a range of new non-exclusive partnerships which enable audiences to connect with each other around Ä¢¹½¶ÌÊÓƵ programmes and make Ä¢¹½¶ÌÊÓƵ content more discoverable.

Collaborations with social networking and micro-blogging websites, initially Facebook and Twitter, will enable audiences to recommend content to friends on their own networks. The Ä¢¹½¶ÌÊÓƵ is working with others with a view to establishing further similar partnerships. This is the first major part of a wider initiative to introduce more social features to Ä¢¹½¶ÌÊÓƵ Online.

Joanna Shields, Vice President for EMEA, Facebook said: "The Ä¢¹½¶ÌÊÓƵ's use of Facebook's social plug-ins transforms Ä¢¹½¶ÌÊÓƵ iPlayer into a customised social experience for each of our 23 million UK users. By integrating Facebook within Ä¢¹½¶ÌÊÓƵ iPlayer, the Ä¢¹½¶ÌÊÓƵ is enabling people to share their favourite content and discover the content their friends are recommending and watching."

A partnership with Microsoft allows Windows Live Messenger users to log in to their messaging service through Ä¢¹½¶ÌÊÓƵ iPlayer, enabling them to invite other contacts to watch programmes at the same time and chat live. This is an experimental feature, which will be available in beta later in the Summer; if it proves successful, the Ä¢¹½¶ÌÊÓƵ plans to extend it to other instant messaging services.

Later in the summer, audiences will also be able to find links to programmes from ITV Player, 4oD, Clic, Demand Five and SeeSaw – as a result of partnership deals with public service broadcasters ITV, Channel 4, S4C and Five, and communications infrastructure and media services company Arqiva.

These "metadata partnerships" mean that audiences looking for long-form programmes from other TV services will be directed to their websites: Ä¢¹½¶ÌÊÓƵ iPlayer will link and drive traffic to them, without any sharing of technology or syndication of content.

Erik Huggers said: "As we focus on what public service means in a digital age, we are working to set clear boundaries for Ä¢¹½¶ÌÊÓƵ Online. We don't want to build a social network, microblogging or instant messaging service.

"But through a greater emphasis on strategic partnerships, we can harness the benefits of the web to enrich the audience's interaction with our content and support other content providers. The new Ä¢¹½¶ÌÊÓƵ iPlayer reflects public service broadcasting in the digital era."

Notes to Editors

Key new features

Simple

• Cleaner user experience, with three discovery areas

–Sliding drawers: Featured, For you, Most popular, Friends
–TV Channels: TV listings page, showing what's on now
–Categories: browse by genre and sub-genre

• Separate TV & Radio

–No longer grouped together, easier to browse
–Radio console
–Pop-up console runs while you browse

• Channel-hop whilst watching live

–Quick links in viewing window, one-click to flip between channels

• Ä¢¹½¶ÌÊÓƵ iPlayer Desktop

–Download favourites in advance to save time
–Easier to watch favourite programmes offline

• Improved viewing experience

–Fewer buttons
–Larger screen
–Higher quality video

Personal

• Favourites

–Tell Ä¢¹½¶ÌÊÓƵ iPlayer what you like, and it will line programmes up in a convenient playlist
–New programmes, expiring programmes and unwatched programmes are flagged so it's easier to keep track

• Improved recommendations based on what you watch and listen to

–Stored in local cookies, or via Ä¢¹½¶ÌÊÓƵ iD
–Families can log in through separate IDs: individual experiences through the same machine
–Improved programme alerts delivered via email, so you don't miss a thing

• Roam with Ä¢¹½¶ÌÊÓƵ iD

–Log in to store preferences, so you pick up where you left off on another computer

• Customisable EPG

–List your favourite channels and stations

Connected

• Connect with Facebook

–Post content directly to your wall to recommend and share with friends

• Sync with Twitter

–Auto-tweet to recommend and pass links to friends

• Live chat with friends using Windows Live Messenger

–Log in to Windows Live Messenger through Ä¢¹½¶ÌÊÓƵ iPlayer
–Forward links to others online: watch on-demand at the same time
–Comment live on programmes as they air

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