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Press Releases
Ä¢¹½¶ÌÊÓƵ welcomes approval for new on-demand services
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The Ä¢¹½¶ÌÊÓƵ Executive today welcomed the Ä¢¹½¶ÌÊÓƵ Trust's decision to approve new
on-demand services, subject to certain conditions, following a Public
Value Test.
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Mark Thompson, the Ä¢¹½¶ÌÊÓƵ's Director-General, said: "We are delighted with
the Ä¢¹½¶ÌÊÓƵ Trust's decision to approve our on-demand proposals.
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"The first
Public Value Test has been an extremely rigorous and exhaustive process.
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"This is a significant decision as the new on-demand proposals are at the
heart of the Ä¢¹½¶ÌÊÓƵ's Creative Future.
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"However, we disagree with the Trust's
decision to exclude classical music podcasts from the proposal: our
research suggests that classical music audiences would wish to download
classical music programmes from the Ä¢¹½¶ÌÊÓƵ and to listen to them on their terms, free at
the point of use."
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Ashley Highfield, the Ä¢¹½¶ÌÊÓƵ's Director of Future Media & Technology, said:
"'We are facing unprecedented rates of change in technology and audience
expectations.
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"Ä¢¹½¶ÌÊÓƵ iPlayer responds to a need for greater control and
flexibility over how and when audiences access Ä¢¹½¶ÌÊÓƵ content.
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"It is a
critical part of the Ä¢¹½¶ÌÊÓƵ's strategy to maintain impact and relevance in a
world where viewing and listening habits are shifting from linear to on-demand.
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"In its initial release, Ä¢¹½¶ÌÊÓƵ iPlayer will make Ä¢¹½¶ÌÊÓƵ Television
programmes available for download, free for UK licence fee payers, at
high quality, with no advertising, for up to a week after transmission."
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The proposed launch date for Ä¢¹½¶ÌÊÓƵ iPlayer will be announced in due course.
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CP/ST
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