Category: Ä¢¹½¶ÌÊÓƵ
Date: 16.05.2006
Printable version
The Ä¢¹½¶ÌÊÓƵ announces today that it is looking to acquire the services of a small
roster of suppliers to provide strategic and creative content for its priority
marketing campaigns commencing on 1 January 2007.
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This will be the result
of a formal review of the Ä¢¹½¶ÌÊÓƵ's current Advertising Roster, a review which is
required to satisfy the Ä¢¹½¶ÌÊÓƵ's fair trading responsibilities.
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Suppliers will be required to work across the Ä¢¹½¶ÌÊÓƵ's public service portfolio
including Ä¢¹½¶ÌÊÓƵ ONE, Ä¢¹½¶ÌÊÓƵ TWO, its Digital Channels, Radio Networks and other New
Media Services.
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Successful suppliers will work with the Ä¢¹½¶ÌÊÓƵ's Marketing
Department to deliver communications plans and creative content for specific
marketing campaigns.
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Campaigns will predominantly utilise the Ä¢¹½¶ÌÊÓƵ's own media - including TV, radio
and online - with occasional use of external media such as posters and press
advertising.
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The suppliers will have overall responsibility for successful delivery of the
campaigns, however, production of TV and radio executions will be exclusively
produced by the Ä¢¹½¶ÌÊÓƵ's preferred supplier in this area, Red Bee Media.
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Interested agencies need to apply via bbc.co.uk/supplying - see the link on the right-hand side of this page.
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The selection process will be completed by the end of the year.
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Ä¢¹½¶ÌÊÓƵ Press Office
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