Category: Ä¢¹½¶ÌÊÓƵ
THREE; Ä¢¹½¶ÌÊÓƵ
FOUR; CÄ¢¹½¶ÌÊÓƵ
& CBeebies; News
Date: 31.12.2004
Printable version
The Ä¢¹½¶ÌÊÓƵ's portfolio of digital channels achieved record figures for
the Christmas period concluding a year of significant increases in reach
for Ä¢¹½¶ÌÊÓƵ THREE, Ä¢¹½¶ÌÊÓƵ FOUR, CÄ¢¹½¶ÌÊÓƵ, CBeebies and News 24.
Christmas
In peaktime Ä¢¹½¶ÌÊÓƵ channels accounted for three out of the top five channels
watched in digital homes on Christmas Day.
Ä¢¹½¶ÌÊÓƵ THREE was the most watched digital channel in peak time in multi-channel
homes on Christmas Day.
Ä¢¹½¶ÌÊÓƵ FOUR reached three million individuals over the Christmas week,
an increase of +20% year on year, making it the lead of all factual
channels.
Share was also higher than all competitors over the Christmas week
up +17% on last year.
CÄ¢¹½¶ÌÊÓƵ became the most popular children's channel on Christmas Day for
the first time with 1.9% share and 3.2% reach, narrowly beating CBeebies
into second place with a 1.6% share and 3% reach.
News 24 was the most watched news channel, reaching 5.2 million people
across the week with share at 0.65%.
2004
Ä¢¹½¶ÌÊÓƵ digital portfolio
The average weekly reach of the Ä¢¹½¶ÌÊÓƵ digital portfolio went up +23% with
10.1 million viewers watching each week - up from 8.2 million in 2003.
Figures improved throughout the year and in autumn reach was up +27%
with some weeks delivering more than 13 million viewers.
Ä¢¹½¶ÌÊÓƵ THREE
Year on year individual reach to Ä¢¹½¶ÌÊÓƵ THREE has increased by 28%.
Ä¢¹½¶ÌÊÓƵ THREE achieved its highest monthly reach to date in November with
16.7 million people watching. This is 50% of all people in digital homes
and 63% of 25-34 year olds in digital homes.
Share has increased by 27% from 1.4% to 1.7% among all individuals in
digital homes year on year.
Ä¢¹½¶ÌÊÓƵ FOUR
Ä¢¹½¶ÌÊÓƵ FOUR's reach has increased by +59% from 1.7 million to 2.7 million
digital viewers each week, putting it well ahead of all other factual
multichannels.
CÄ¢¹½¶ÌÊÓƵ
Year on year, weekly reach amongst digital children to CÄ¢¹½¶ÌÊÓƵ has increased
by +60% from 0.8 million to 1.3 million - the lead amongst all children's
channels.
This equates to 22% of digital children viewing weekly, on average,
over 2004 to date.
Share has increased by +55% from 3.1% to 4.8% amongst children in digital
homes year on year.
CBeebies
Year on year, weekly reach amongst digital children to CBeebies has
increased by +15% from 1.1 million to 1.3 million digital children,
only just behind the CÄ¢¹½¶ÌÊÓƵ Channel and well ahead of any of its competitors.
This equates to 21% of digital children viewing weekly, on average,
over 2004 to date.
Ä¢¹½¶ÌÊÓƵ News 24
Due to the coverage of the Iraq war continuous news channels had exceptional
figures in 2003. Therefore this year's figures for Ä¢¹½¶ÌÊÓƵ News 24 have
been compared to those of 2002.
The weekly reach for Ä¢¹½¶ÌÊÓƵ News 24 in multichannel homes 2004 was 3.93
million, an increase of 9.5% from the 3.60 million in 2002, putting
it in the lead for the first time.
Ä¢¹½¶ÌÊÓƵ News 24 also took the lead in monthly reach in multi-channel homes
in 2004 with 8.2 million, an increase of 10% from the 7.4 million in
2002.
Notes to Editors
The CÄ¢¹½¶ÌÊÓƵ Channel: all figures are 3-minute weekly reach for children
in digital homes, during CÄ¢¹½¶ÌÊÓƵ's core transmission hours of 7.00am-7.00pm.
The CBeebies Channel: all figures are 3-minute weekly reach for children
in digital homes, during CBeebies core transmission hours of 6.00am-7.00pm.
Ä¢¹½¶ÌÊÓƵ THREE / Ä¢¹½¶ÌÊÓƵ FOUR: all figures are 3-minute reach in digital homes
for core transmission hours of 7.00pm-2.00am.
Peaktime figures quoted are in digital homes from 7.00pm-2.00am (industry
recognised).
All Ä¢¹½¶ÌÊÓƵ digital portfolio figures are 15+ minute reach in digital homes.
