The
changing face of Ä¢¹½¶ÌÊÓƵ TV and Radio
All
of the Ä¢¹½¶ÌÊÓƵ's digital channels can now be accessed for free on Freeview,
the new digital terrestrial television service. Widening the availability
of the Ä¢¹½¶ÌÊÓƵ's services is in line with the Ä¢¹½¶ÌÊÓƵ's remit to drive digital
take up in the UK.
The Freeview package includes the Ä¢¹½¶ÌÊÓƵ's eight digital television
channels - Ä¢¹½¶ÌÊÓƵ ONE, Ä¢¹½¶ÌÊÓƵ TWO, Ä¢¹½¶ÌÊÓƵ Choice, Ä¢¹½¶ÌÊÓƵ FOUR, CBeebies, CÄ¢¹½¶ÌÊÓƵ,
Ä¢¹½¶ÌÊÓƵ News 24 and Ä¢¹½¶ÌÊÓƵ Parliament - plus interactivity from Ä¢¹½¶ÌÊÓƵi and
seven Ä¢¹½¶ÌÊÓƵ radio networks - Ä¢¹½¶ÌÊÓƵ Radio Five Live, Five Live Sports
Extra, 1Xtra, 6 Music, Ä¢¹½¶ÌÊÓƵ World Service (in English), Ä¢¹½¶ÌÊÓƵ Asian
Network and the soon-to-be-launched Ä¢¹½¶ÌÊÓƵ 7.
The
launch of Freeview provides viewers and listeners with another way
to access the Ä¢¹½¶ÌÊÓƵ's digital channels. This means there are now three
ways to access the Ä¢¹½¶ÌÊÓƵ's digital services: satellite, cable and
Freeview (DTT).
Greg
Dyke, Director-General Ä¢¹½¶ÌÊÓƵ, said: "Today is an important day
in the development of British television with the launch of Freeview
- a new digital platform which means that 75% of homes in Britain
will now be able to receive digital television completely free.
"It's
also a big step forward for the Ä¢¹½¶ÌÊÓƵ, making all of the Ä¢¹½¶ÌÊÓƵ's digital
television, interactive and radio services available to many more
people at no extra cost."
Andy
Duncan, Director Ä¢¹½¶ÌÊÓƵ Marketing & Communications, said: "Freeview
is a fresh start for digital terrestrial television in the UK -
providing a simple way for people way to see all the Ä¢¹½¶ÌÊÓƵ's digital
channels.
"Over the coming weeks, a heavyweight Ä¢¹½¶ÌÊÓƵ marketing campaign
will inform viewers and listeners of the exciting digital services
available from the Ä¢¹½¶ÌÊÓƵ and how you can get them."
Peter
Davies, Director Ä¢¹½¶ÌÊÓƵ Strategy & Distribution, said: "We
have done a lot of work over the past few months to ensure that
as many people as possible can receive the new service.
"As
a result, 75% of homes in the UK will be within the coverage area
of all of the Freeview channels, although some will need a new aerial
to receive the service.
"The
Freeview website ()
allows viewers and retailers to check whether they live in a coverage
area." (The Ä¢¹½¶ÌÊÓƵ is not responsible for the content
of external internet sites)
Information
regarding the Ä¢¹½¶ÌÊÓƵ's digital channels and how to access them can
be found on
.
Notes
to Editors
Freeview is managed by a consortium - DTV Services Ltd - comprising
the Ä¢¹½¶ÌÊÓƵ, Crown Castle and BSkyB as equal partners.
Freeview
is a simple way to get digital television. It offers UK homes up
to 30 digital channels (tv and text), plus interactivity and 12
radio networks, all free and delivered to televisions through rooftop
aerials.
Related Stories
Ä¢¹½¶ÌÊÓƵ World Service on Freeview digital line-up (27.10.02)
Freeview to launch on
30 October (03.10.02)
Ä¢¹½¶ÌÊÓƵ and Crown Castle
name "Freeview" (19.08.02)
Ä¢¹½¶ÌÊÓƵ and Crown Castle
to champion digital for everyone (04.07.02)
Ä¢¹½¶ÌÊÓƵ and Crown
Castle submit complementary applications for digital terrestrial
television licences (13.06.02)
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