Ä¢¹½¶ÌÊÓƵ
pioneers new way of working with roster agencies
For
this autumn's major Ä¢¹½¶ÌÊÓƵ Digital campaign, including the launch of
the new digital terrestrial television service Freeview, the Ä¢¹½¶ÌÊÓƵ
is pioneering a new way to work with its roster agencies to get
the best out of cross-fertilisation between the agency teams.
DFGW
will lead on the Ä¢¹½¶ÌÊÓƵ Digital campaign for launch, with AMV providing
some strategic and creative development work. Ä¢¹½¶ÌÊÓƵ Broadcast will
handle production.
All
the roster agencies will integrate the Digital campaign with their
work: AMV on Ä¢¹½¶ÌÊÓƵ News and Ä¢¹½¶ÌÊÓƵ TWO; DFGW on CÄ¢¹½¶ÌÊÓƵ and CBeebies; and
Fallons on Ä¢¹½¶ÌÊÓƵ Choice and the launch strategy for Ä¢¹½¶ÌÊÓƵ THREE.
AMV's
direct marketing agency Proximity will support the below-the-line
work on Ä¢¹½¶ÌÊÓƵ Digital.
Andy
Duncan, Director of Marketing & Communications, Ä¢¹½¶ÌÊÓƵ, explains:
"With this new model we can maximise synergy in strategy and
creative development. I believe this collaborative way of working
is a major step forward in our creative work with our agencies."
Notes
to Editors
Ä¢¹½¶ÌÊÓƵ
and Crown Castle name "Freeview"
Ä¢¹½¶ÌÊÓƵ
and Crown Castle to champion digital for everyone
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