Ä¢¹½¶ÌÊÓƵ.com, the commercial venture offering advertising on the Ä¢¹½¶ÌÊÓƵ's global news website for users outside the UK, is building its Australian sales team to increase local and international advertising opportunities.
Ìý
Olivia Parkes and Mark Davies have joined Ä¢¹½¶ÌÊÓƵ.com's newly-formed Asia Pacific in-house sales and operations team, and will be based at Ä¢¹½¶ÌÊÓƵ Worldwide's North Sydney headquarters.
Ìý
Olivia Parkes joins as Advertising Operations Manager. Formerly Advertising Product Manager for MSN UK, Parkes will report to UK-based Sales Operations Controller Matthew Brown.
Ìý
Parkes and her team across Asia will optimize all Asia Pacific sales operations for the Ä¢¹½¶ÌÊÓƵ.com website.
Ìý
Mark Davies, who joins as Advertising Sales Manager, will focus on business development and sales to Australian advertisers keen to reach Ä¢¹½¶ÌÊÓƵ.com's Australasian eyeballs.
Ìý
Davies, formerly Senior Business Development Manager at News Digital Media, will report to Ä¢¹½¶ÌÊÓƵ.com's Account Director John Williams.
Ìý
Kym Niblock, Managing Director, Ä¢¹½¶ÌÊÓƵ.com, Ä¢¹½¶ÌÊÓƵ Worldwide, says: "These key hires are great news for Ä¢¹½¶ÌÊÓƵ.com. A key part of Ä¢¹½¶ÌÊÓƵ Worldwide's growth strategy is driving revenues from outside the UK and the Australian advertising market holds great potential for us. We're delighted with the calibre and scope of the new team for what is an exciting proposition."
Ìý
John Williams, Account Director for Ä¢¹½¶ÌÊÓƵ.com Australasia and Asia, says: "We are entering an exciting phase in Ä¢¹½¶ÌÊÓƵ.com's development and our expanding sales team will help Australian and international advertisers tap into the diverse audience that embraces the site.Ìý
Ìý
"Australasian advertisers can expect to join blue-chip global clients such as Rolex, Airbus, HSBC and Cathay Pacific amongst others."
Ìý
With 48 million impressions pcm (ComScore May 2008) and 1.696 million unique visitors pcm (Ä¢¹½¶ÌÊÓƵ Worldwide data) in Australia alone, Ä¢¹½¶ÌÊÓƵ.com offers advertisers a unique opportunity to engage with the Ä¢¹½¶ÌÊÓƵ's online audience, both internationally and within Australia.
Ìý
Ä¢¹½¶ÌÊÓƵ.com has been developed in order to generate revenue for the Ä¢¹½¶ÌÊÓƵ from non-UK, non-licence paying traffic to its web properties.Ìý
Ìý
Developed by Ä¢¹½¶ÌÊÓƵ Worldwide in conjunction with Ä¢¹½¶ÌÊÓƵ Global News, the proposition taps into the vast audience (29 million users per month - ComScore May 2008) that bbc.co.uk attracts from outside the UK.
Ìý
Ìý
Louise Alley
Ìý
Printable version
