U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little Britain
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NEW YORK - The Ä¢¹½¶ÌÊÓƵ today announced that for the first time Ä¢¹½¶ÌÊÓƵ AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
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Making Ä¢¹½¶ÌÊÓƵ programming available on the iTunes Store is key to the strategy of Ä¢¹½¶ÌÊÓƵ Worldwide, the commercial arm of the Ä¢¹½¶ÌÊÓƵ, in securing the broadest possible distribution for its huge range of television content.
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This new offering allows Ä¢¹½¶ÌÊÓƵ AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.
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"Ä¢¹½¶ÌÊÓƵ is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winningÌýÄ¢¹½¶ÌÊÓƵ AMERICAÌýprogramming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, Ä¢¹½¶ÌÊÓƵ Worldwide America.
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"As the first U.K. broadcaster available in the U.S., Ä¢¹½¶ÌÊÓƵ is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."
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Starting today on iTunes, customers can purchase single episodes and complete seasons of Ä¢¹½¶ÌÊÓƵ AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel Ä¢¹½¶ÌÊÓƵ AMERICA.
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During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on Ä¢¹½¶ÌÊÓƵ AMERICA.
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The Ä¢¹½¶ÌÊÓƵ was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.
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Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the Ä¢¹½¶ÌÊÓƵ’s content to millions of new U.S. viewers.
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