N.B. The original version of this amended release appeared on 11.03.2008.
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Ä¢¹½¶ÌÊÓƵ Worldwide today announced that Rolex will be the exclusive launch partner for the revamped Ä¢¹½¶ÌÊÓƵ.com homepage.
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This partnership marks the first in a number of advertising opportunities throughout the year with Ä¢¹½¶ÌÊÓƵ.com and Rolex.
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Ä¢¹½¶ÌÊÓƵ.com is the commercial venture to offer advertising on the highly successful Ä¢¹½¶ÌÊÓƵ website for users outside the UK.
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This deal, brokered by Mindshare Interaction Worldwide, sees Ä¢¹½¶ÌÊÓƵ.com add Rolex to its strong portfolio of advertisers who have already used the site to globally promote their brands to the Ä¢¹½¶ÌÊÓƵ's international influential audience.
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Luxury watch maker Rolex will be able to communicate with the Ä¢¹½¶ÌÊÓƵ website's 28 million users from outside the UK (comScore stats) and the opportunity to associate with one of the world's leading and most trusted brands.
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With the breadth of valued content available on the Ä¢¹½¶ÌÊÓƵ website, premium brands like Rolex can optimise advertising space on high traffic pages outside the UK which include news, sports and weather.
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These advertising deals will help deliver a new flow of income from international visitors into the Ä¢¹½¶ÌÊÓƵ for investment.
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Kym Niblock, Managing Director, Ä¢¹½¶ÌÊÓƵ.com said: "We are delighted to be associated with such a prestigious brand such as Rolex. Advertising partnerships like these will help Ä¢¹½¶ÌÊÓƵ.com deliver funds to invest in further growing the international reach of the site, and deliver revenues back to Ä¢¹½¶ÌÊÓƵ."
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Ä¢¹½¶ÌÊÓƵ.com has been developed in order to generate revenue for the Ä¢¹½¶ÌÊÓƵ from the non-UK, non-license paying traffic to its web properties.
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Developed by Ä¢¹½¶ÌÊÓƵ Worldwide in conjunction with Ä¢¹½¶ÌÊÓƵ Global News, the site taps into the vast audience that bbc.co.uk already attracts from outside of the UK.
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The Geo-IP technology integrated into the site allows Ä¢¹½¶ÌÊÓƵ Worldwide to distinguish between UK and non-UK users and enable only non-UK users to see the advertising.
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