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01.09.03
Ä¢¹½¶ÌÊÓƵ
Food makes European cable debut
Ä¢¹½¶ÌÊÓƵ
Worldwide's food channel, Ä¢¹½¶ÌÊÓƵ Food, is now available on cable for
the first time in Europe with its introduction on UPC Sweden. This
agreement follows only three months after the digital satellite
launch of Ä¢¹½¶ÌÊÓƵ Food in Europe and extends channel availability to
an additional 275,000 subscriber homes in Sweden.
Announcing
the agreement, Ä¢¹½¶ÌÊÓƵ Worldwide Head of Channels, Susanne Gallagher,
said, "This is Ä¢¹½¶ÌÊÓƵ Food's inaugural appearance in the European
cable market and a great indication of the channel's appeal so soon
after its launch. We are very pleased to be providing Ä¢¹½¶ÌÊÓƵ Food to
UPC, one of Sweden's leading cable networks, and building further
on our cooperation with UPC across Europe."
Johan
Cederbrant, Sales and Marketing Director, UPC Sweden, said, "We
are constantly looking at widening our range of channels and Ä¢¹½¶ÌÊÓƵ
Food offers a great example of this by introducing the popular genre
of food programmes and celebrity chefs to our offering."
Ä¢¹½¶ÌÊÓƵ
Food showcases the best of food programming from around the world
including The Naked Chef (Jamie Oliver), Delia's How to Cook (Delia
smith) and Ready Steady Cook (Ainsley Harriott). World famous chef,
Ken Hom, will lead September with a series of Asian wok series and
Keith Floyd hosts Floyd's Fjord Fiesta - a culinary journey through
Scandinavia.
Ä¢¹½¶ÌÊÓƵ
Food is available as part of UPC Sweden's digital offering from
September 1, 2003. Ä¢¹½¶ÌÊÓƵ Food is also available in Denmark during
September on the Wish Channel of leading cable network, TDC, and
on several other large cable networks.
Notes
to Editors:
Ä¢¹½¶ÌÊÓƵ FOOD was launched in Europe in June 2003 on digital satellite
platform, Canal Digital, to over 700,000 subscribers across Sweden,
Denmark, Norway and Finland. It is also broadcast in Africa and
is packed with the best-known chefs and the finest ingredients from
around the world. It showcases the best food programmes from the
Ä¢¹½¶ÌÊÓƵ and other leading broadcasters, celebrating simple, modern,
fresh, continental cooking. Ä¢¹½¶ÌÊÓƵ FOOD is wholly owned by Ä¢¹½¶ÌÊÓƵ Worldwide,
the consumer commercial arm of the Ä¢¹½¶ÌÊÓƵ, and scheduled by the Ä¢¹½¶ÌÊÓƵ.
For more information on programmes, chefs, recipes and schedules,
please visit .
Ä¢¹½¶ÌÊÓƵ
Worldwide Limited is the commercial consumer arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (Ä¢¹½¶ÌÊÓƵ). The company
was formed in 1994 to develop a co-ordinated approach to the Ä¢¹½¶ÌÊÓƵ's
commercial activities: television, channels, publishing, product
licensing, Internet and interactive. Ä¢¹½¶ÌÊÓƵ Worldwide exists to maximise
the value of the Ä¢¹½¶ÌÊÓƵ's assets for the benefit of the licence payer,
and re-invest in public service programming. In 2002/2003 Ä¢¹½¶ÌÊÓƵ Worldwide
returned £123 million to the Ä¢¹½¶ÌÊÓƵ.
offers broadband services to more than 275,000 homes
connected in Stockholm. is one of the leading broadband
communications and entertainment companies in Europe. Through its
broadband networks, UPC provides television, Internet access, telephony
and programming services. UPC's shares are traded on Euronext Amsterdam
Exchange (UPC) and in the United States on the Over The Counter
Bulletin Board (UPCOY). UPC is majority owned by UnitedGlobalCom,
Inc. (NASDAQ: UCOMA).
The
Ä¢¹½¶ÌÊÓƵ is not responsible for the content of external sites.
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