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09.05.02
Mindhouse
to develop enhanced services for Ä¢¹½¶ÌÊÓƵ PRIME
Mindhouse,
the technology enablers for the interactive television industry,
are working with Ä¢¹½¶ÌÊÓƵ PRIME, the Ä¢¹½¶ÌÊÓƵ's international entertainment
channel broadcast in Europe, Africa and the Middle East, to design
and build an enhanced service for the TV channel.
The
service is being designed to allow Ä¢¹½¶ÌÊÓƵ PRIME to create and manage
its own central library of interactive content, for the benefit
of its customers.
When
deployed, the interactive application will enable viewers to use
enhanced features to access additional information about the Ä¢¹½¶ÌÊÓƵ's
most popular programmes; check programming schedules; read articles
about their favourite personalities and view related merchandise.
The application is also being designed to allow the channel to create
and update its own interactive content, without the need for additional
technical support.
Wayne
Dunsford, Director of Channels, EMEIA, Ä¢¹½¶ÌÊÓƵ Worldwide, says, "
This is an important development for Ä¢¹½¶ÌÊÓƵ PRIME as we seek to make
our channel even more accessible and relevant to our customers and
audience. Mindhouse are designing an application that will add value
and enjoyment to the channel."
Steve
Scott, Managing Director of Mindhouse, says, "We are delighted
to be working with Ä¢¹½¶ÌÊÓƵ PRIME. As an international channel with multiple
digital platforms to contend with, our cross-platform expertise
will allow Ä¢¹½¶ÌÊÓƵ PRIME to integrate these enhanced services without
requiring fundamental changes to their production processes."
Notes
to Editors:
- Ä¢¹½¶ÌÊÓƵ
PRIME broadcasts outside the UK to over 10.2 million subscribers
in Europe, Africa and the Middle East. The channel is wholly owned
by the Ä¢¹½¶ÌÊÓƵ's main commercial arm, Ä¢¹½¶ÌÊÓƵ Worldwide.
- Ä¢¹½¶ÌÊÓƵ
PRIME shows the best and latest of the Ä¢¹½¶ÌÊÓƵ's award-winning entertainment
programmes including Parkinson, EastEnders, The Weakest Link and
TOTP.
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