Delving into the archives - how red button could have looked in 1998
A couple of years ago we moved offices, and as usually happens on such occassions, much time was spent clearing out cupboards and drawers that had, naturally, become full of stuff that everyone had forgotten about.
One cupboard contained folders and folders of meeting minutes from 1999. Another contained a draft continuity script for the launch of Ä¢¹½¶ÌÊÓÆµ Choice. Elsewhere we found a box of Ä¢¹½¶ÌÊÓÆµ Sport branded pencils.
My favourite find was a batch of A4 printouts which contained different brand name options for the service we now know as Ä¢¹½¶ÌÊÓÆµ Red Button.
Read more and comment at the Press Red blog.
Andrew Bowden is Senior Producer, TV Platforms team, Ä¢¹½¶ÌÊÓÆµ Future Media & Technology

